Creación de empresa de asesoría financiera en el cantón general Antonio Elizalde Bucay año 2021
Fecha
2021
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Editor
Universidad de Guayaquil
Resumen
El presente proyecto se orienta a la creación de una empresa de asesoría financiera y contable en General Antonio Elizalde Bucay, el cual nace de la necesidad, falta de conocimientos financieros y contables con los que cuentan los propietarios de muchos de los negocios ubicados en este sector, lo que muchas veces les genera baja rentabilidad e incluso perdidas al no contar con un orden establecido de sus cuentas y estados financieros, se hizo uso de una metodología cualitativa y cuantitativa, los instrumentos de recolección de datos empleados fueron la encuesta y Focus group de los cuales se obtuvo como resultados la necesidad de una empresa de asesoría en este sector, nuestro objetivo es ayudar a las pymes a tener una mayor rentabilidad, ofreciendo servicios oportunos y de calidad con asesores capacitados los cuales ayudaran a los propietarios de cada microempresa a definir sus metas y a llevar un adecuado orden en el área financiera, además se mantendrá un seguimiento a los procesos que realizaremos y una asesoría constante, además para la evaluación financiera de este proyecto se utilizó los métodos de VAN Y TIR los cuales nos ayudaron a determinar que el negocio es factible y rentable.
This project is aimed at the creation of a financial and accounting advisory company in General Antonio Elizalde Bucay, which was born from the need, lack of financial and accounting knowledge that the owners of many of the businesses located in this sector have. , which many times generates low profitability and even losses by not having an established order of their accounts and financial statements, a qualitative and quantitative methodology was used, the data collection instruments used were the survey and Focus group of which resulted in the need for an advisory company in this sector, our objective is to help SMEs to have greater profitability, offering timely and quality services with trained advisors who will help the owners of each microenterprise to define your goals and to keep an adequate order in the financial area, in addition to monitoring the process is that we will carry out and constant advice, in addition to the financial evaluation of this project, the NPV and IRR methods were used, which helped us determine that the business is feasible and profitable.
This project is aimed at the creation of a financial and accounting advisory company in General Antonio Elizalde Bucay, which was born from the need, lack of financial and accounting knowledge that the owners of many of the businesses located in this sector have. , which many times generates low profitability and even losses by not having an established order of their accounts and financial statements, a qualitative and quantitative methodology was used, the data collection instruments used were the survey and Focus group of which resulted in the need for an advisory company in this sector, our objective is to help SMEs to have greater profitability, offering timely and quality services with trained advisors who will help the owners of each microenterprise to define your goals and to keep an adequate order in the financial area, in addition to monitoring the process is that we will carry out and constant advice, in addition to the financial evaluation of this project, the NPV and IRR methods were used, which helped us determine that the business is feasible and profitable.
Descripción
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Palabras clave
PLAN DE NEGOCIOS, VIABILIDAD, RENTABILIDAD, FACTIBILIDAD
Citación
APA