Análisis de la producción de vino de fresa y su viabilidad de exportación en el mercado de Países Bajos
Fecha
2021
Título de la revista
ISSN de la revista
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Editor
Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El vino es considerada un bebida esencial en los diversos eventos sociales y familiares, y el país
tiene el potencial para producir y ofertar vinos de calidad en el mercado nacional e internacional,
sin embargo, es necesario realizar estudios de mercado para encontrar nichos de mercado con
mayor potencial de comercialización para el vino de fresa, además de generar un valor agregado
asegurando que el producto es de calidad y tomar en consideración lo que el cliente necesita y
prefiere generando de esta manera a que el cliente realice la compra por lo cual se realizó el
“Análisis de la producción de vino de fresa y su viabilidad de exportación en el mercado de
Países Bajos”.
El propósito de esta investigación fue constatar las posibilidades de producción y exportación del
vino de fresa hacia Países Bajos, mediante un estudio de mercado realizado a este. La
metodología aplicada en esta investigación se llevó a cabo mediante instrumentos tales como:
entrevista a expertos, revisiones bibliográficas cualitativas y cuantitativas, con las cuales se tomó
la información relevante referente al tema, así, de esta manera tomar la decisión de detallar el
plan de exportación y promoción del vino de fresa hacia el mercado de Países Bajos.
Wine is considered an essential beverage in various social and family events, and the country has the potential to produce and offer quality wines in the national and international market; however, it is necessary to conduct market studies to find market niches with greater potential for marketing Ecuadorian strawberry wine, In addition to generating an added value and ensuring that the product is of quality and take into consideration what the customer needs and prefers, thus generating the customer to make the purchase, the "Analysis of the production of strawberry wine and its export viability in the market of the Netherlands" was conducted. The purpose of this research was to verify the production and export possibilities of strawberry wine to the Netherlands, through a market study carried out in this market. The methodology applied in this research was carried out through instruments such as: interviews with experts, qualitative and quantitative bibliographic reviews, with which the relevant information regarding the subject was taken, thus, in this way, taking the decision to detail the export plan and promotion of strawberry wine to the Netherlands market.
Wine is considered an essential beverage in various social and family events, and the country has the potential to produce and offer quality wines in the national and international market; however, it is necessary to conduct market studies to find market niches with greater potential for marketing Ecuadorian strawberry wine, In addition to generating an added value and ensuring that the product is of quality and take into consideration what the customer needs and prefers, thus generating the customer to make the purchase, the "Analysis of the production of strawberry wine and its export viability in the market of the Netherlands" was conducted. The purpose of this research was to verify the production and export possibilities of strawberry wine to the Netherlands, through a market study carried out in this market. The methodology applied in this research was carried out through instruments such as: interviews with experts, qualitative and quantitative bibliographic reviews, with which the relevant information regarding the subject was taken, thus, in this way, taking the decision to detail the export plan and promotion of strawberry wine to the Netherlands market.
Descripción
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Palabras clave
VINO, PRODUCCIÓN, VINO DE FRESA, ESTUDIO DE MERCADO, PROMOCIÓN
Citación
APA