Gestión operativa para aumentar la producción de Construcciones Metálicas y Servicios T & M.
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Fecha
2006-03-10
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Construcciones Metálicas Y Servicios T & M es una empresa que pertenece al sector
artesanal proveedora de bienes y servicios para la oficina y hogares tales como
elaboración de ventanas, puertas y Mamparas de aluminio, se encuentra ubicada en la
ciudad de Guayaquil, mediante la realización del estudio se logro establecer que el
principal problema que afecta a la empresa es la poca utilización de la capacidad instalada
que durante los dos últimos años tenia una eficiencia de 24,94 % en el año 2004 y 25,03
% en el año 2005 . Luego del análisis realizado, las principales causas que afectan son:
bajos niveles de ventas, falta de publicidad que incide en la imagen del negocio, falta de
un programa de promociones que incentive a los clientes, la descoordinación en el área
administrativa y no poseer un departamento de ventas, esto nos motivó a plantear
alternativas para aumentar la producción. Para la solución del problema, se parte del
estudio de mercado que demuestra un aumento del 3 % anual de la construcción de
viviendas nuevas, basados en el cuadro de estimación de viviendas de la ciudad de
Guayaquil con esto lograremos que los volúmenes de ventas aumenten y de esta manera
mejorar su rentabilidad logrando beneficios para la empresa y proyectarse para el 2006
hacia nuevos mercados y ser competitivo con su imagen y productos de primera. Para
cumplir con estas propuestas se propone crear y desarrollar la Gestión Operativa para
aumentar la producción que nos ayudara a lograr aumentar la participación en el mercado.
La Gestión consta desde las alternativas de solución hasta la ejecución y control del
estudio propuesto. Dentro de esta gestión se aplicaran estrategias de mercado, ventas,
publicidad, promoción, precio, de producción, compras y de Organización. Al final de cada
año se espera aumentar las ventas para obtener una rentabilidad favorable para la
empresa.
Steelwork And T & M Services is a company that belongs to the sector crafts supplier of goods and services for the office and home such as development of windows, doors and aluminum enclosures, is located in the Guayaquil, by performing the study establish that the achievement main problem affecting the business is the low utilization of installed capacity that during the last two years had an efficiency of 24.94% in 2004 and 25.03 % In 2005. After analysis, the main causes that affect it are: low levels of sales, lack of publicity that affects the business image, lack of promotion program that encourages customers, the lack of coordination in the area administrative rather have a sales department, this motivated us to alternatives to increase production. To solve the problem, it is part of market study that shows an increase of 3% per year of building new housing, based on the estimate of housing box city Guayaquil to achieve this sales volumes increase and thus improve profitability achieving business benefits and projected for 2006 into new markets and be competitive with its image and products first. to You meet these proposals aims to create and develop the operational management for increase production to help us to achieve increased market share. Management has since alternative solutions to implementation and control proposed study. Within this management market strategies, sales were applied, advertising, promotion, pricing, production, purchasing and Organization. After each year is expected to increase sales for a favorable return for company.
Steelwork And T & M Services is a company that belongs to the sector crafts supplier of goods and services for the office and home such as development of windows, doors and aluminum enclosures, is located in the Guayaquil, by performing the study establish that the achievement main problem affecting the business is the low utilization of installed capacity that during the last two years had an efficiency of 24.94% in 2004 and 25.03 % In 2005. After analysis, the main causes that affect it are: low levels of sales, lack of publicity that affects the business image, lack of promotion program that encourages customers, the lack of coordination in the area administrative rather have a sales department, this motivated us to alternatives to increase production. To solve the problem, it is part of market study that shows an increase of 3% per year of building new housing, based on the estimate of housing box city Guayaquil to achieve this sales volumes increase and thus improve profitability achieving business benefits and projected for 2006 into new markets and be competitive with its image and products first. to You meet these proposals aims to create and develop the operational management for increase production to help us to achieve increased market share. Management has since alternative solutions to implementation and control proposed study. Within this management market strategies, sales were applied, advertising, promotion, pricing, production, purchasing and Organization. After each year is expected to increase sales for a favorable return for company.
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Palabras clave
GESTIÓN EMPRESARIAL, CONSTRUCCIONES METÁLICAS, ALUMINIO Y VIDRIO, HIERRO