Plan de negocios para la comercialización de esquineros biodegradables como alternativa sostenible en la carga Internacional
Fecha
2021
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente proyecto establece la iniciativa de crear un plan de negocios para la comercialización de esquineros biodegradables como opción sustentable en la carga internacional en el mercado nacional y con miras a exportarlo a otros países. Por lo anteriormente dicho, se reúne en la necesidad de contar con productos amigables con el medio ambiente que logren ser comercializados tanto en el mercado local como internacional, debido a que actualmente la industria plástica no cuenta con el desarrollo anhelado en el mercado y está tratando mejorar esa situación. Para tal caso, se ofrece un plan de negocios para determinar la factibilidad para comercializar esquineros biodegradables mediante una estrategia de negocios diagnosticando la actividad económica del sector de interés que engloba en más grande proporción hacia las entidades exportadoras como quienes realizan uso de esta clase de productos.
This project establishes the initiative to create a business plan for the commercialization of biodegradable corner pieces as a sustainable option for international cargo in the national market and with a view to exporting it to other countries. For the aforementioned, it meets the need to have environmentally friendly products that can be commercialized both in the local and international markets, because currently the plastic industry does not have the development desired in the market and is trying improve that situation. For this case, a business plan is offered to determine the feasibility of commercializing biodegradable corner pieces through a business strategy diagnosing the economic activity of the sector of interest that encompasses in a larger proportion towards exporting entities such as those who make use of this class of products.
This project establishes the initiative to create a business plan for the commercialization of biodegradable corner pieces as a sustainable option for international cargo in the national market and with a view to exporting it to other countries. For the aforementioned, it meets the need to have environmentally friendly products that can be commercialized both in the local and international markets, because currently the plastic industry does not have the development desired in the market and is trying improve that situation. For this case, a business plan is offered to determine the feasibility of commercializing biodegradable corner pieces through a business strategy diagnosing the economic activity of the sector of interest that encompasses in a larger proportion towards exporting entities such as those who make use of this class of products.
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Palabras clave
PLAN DE NEGOCIOS, ESQUINEROS, BIODEGRADABLE, CONSUMIDOR
Citación
APA