Factores que determinan la competitividad de las mipymes de servicios en Guayaquil Ecuador durante el periodo 2015 2019
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Fecha
2021
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La competitividad de las MIPYMES se ha convertido en una importante línea de investigación no sólo para los académicos sino también para los emprendedores, es por esto que el objetivo general de la presente investigación es definir los factores que determinan la competitividad de las MIPYMES de servicios en la ciudad de Guayaquil durante el periodo 2015 – 2019. Adicionalmente la importancia que tienen para la economía nacional, debido a que representan un extenso grupo generador de empleo y desarrollo que nutre la economía del país. Se utilizó las técnicas de la entrevista a profesionales en economía o carreras afines y la encuesta a personas emprendedoras. La primera técnica tiene como finalidad la de conocer sus criterios y recomendaciones ante las barreras que limitan el desarrollo competitivo de las MIPYMES. La segunda con el propósito de evidenciar la preocupación de aquellos emprendedores que ven su desarrollo estructural, competitivo y funcional estancado. Luego de la argumentación teórica sobre la problemática, la reflexión y análisis de la información recabada, se proponen estrategias razonables que les permita a las MIPYMES enfrentar y adaptarse a los cambios futuros, a ser más competitivas y por ende mantenerse en el mercado. Finalmente las conclusiones y recomendaciones respectivas.
The competitiveness of MSMEs has become an important line of research not only for academics but also for entrepreneurs, which is why the general objective of this research is to define the factors that determine the competitiveness of MSMEs of services in the city of Guayaquil during the period 2015 - 2019. Additionally, the importance they have for the national economy, because they represent an extensive group that generates employment and development that nourishes the country's economy. The techniques of interviewing professionals in economics or related careers and the survey of entrepreneurs were used. The first technique is aimed at knowing their criteria and recommendations in the face of the barriers that limit the competitive development of MSMEs. The second has the purpose of demonstrating the concern of those entrepreneurs who see their structural, competitive and functional development stagnant. After the theoretical argumentation on the problem, reflection and analysis of the collected information, reasonable strategies are proposed that allow MSMEs to face and adapt to future changes, to be more competitive and therefore stay in the market. Finally the respective conclusions and recommendations.
The competitiveness of MSMEs has become an important line of research not only for academics but also for entrepreneurs, which is why the general objective of this research is to define the factors that determine the competitiveness of MSMEs of services in the city of Guayaquil during the period 2015 - 2019. Additionally, the importance they have for the national economy, because they represent an extensive group that generates employment and development that nourishes the country's economy. The techniques of interviewing professionals in economics or related careers and the survey of entrepreneurs were used. The first technique is aimed at knowing their criteria and recommendations in the face of the barriers that limit the competitive development of MSMEs. The second has the purpose of demonstrating the concern of those entrepreneurs who see their structural, competitive and functional development stagnant. After the theoretical argumentation on the problem, reflection and analysis of the collected information, reasonable strategies are proposed that allow MSMEs to face and adapt to future changes, to be more competitive and therefore stay in the market. Finally the respective conclusions and recommendations.
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Palabras clave
COMPETITIVIDAD, EMPRENDEDORES, ESTRATEGIAS, ECONOMÍA NACIONAL
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APA