La importancia del comunicador social en una organización y su incidencia en el desarrollo institucional, para la creación de un departamento comunicacional.
Fecha
2021
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Es importante mantener un Departamento Comunicacional en una organización, aun así hay un alto índice de organizaciones que lo dejan desapercibido y no lo ven como prioridad, desconocen la función o labor de un comunicador, en base a esta problemática tenemos muchos profesionales en esa rama, desempleados; trabajando en todo, menos en lo que se han formado. Conoceremos la labor que realizan además, sabremos porque es importante mantener a estos comunicólogos dentro de una empresa, analizaremos cada una de sus estrategias y habilidades en las que se pueden desenvolver, en fin conocerán más de ellos en este importante estudio, asimismo mostraremos con herramientas de investigación los resultados el por qué dueños de empresas pequeñas y grandes pymes, no se dan la oportunidad de contratar por lo menos a un Comunicador Social.
It is important to maintain a Communication Department in an organization, even so there is a high rate of organizations that leave it unnoticed and do not see it as a priority, they do not know the role or work of a communicator, based on this problem we have many professionals in that branch , unemployed; working on everything, except what they have been trained in. We will know the work they do, we will also know why it is important to keep these communicators within a company, we will analyze each of their strategies and skills in which they can develop, finally they will know more of them in this important study, we will also show with research tools the results why owners of small companies and large SMEs do not give themselves the opportunity to hire at least one social communicator.
It is important to maintain a Communication Department in an organization, even so there is a high rate of organizations that leave it unnoticed and do not see it as a priority, they do not know the role or work of a communicator, based on this problem we have many professionals in that branch , unemployed; working on everything, except what they have been trained in. We will know the work they do, we will also know why it is important to keep these communicators within a company, we will analyze each of their strategies and skills in which they can develop, finally they will know more of them in this important study, we will also show with research tools the results why owners of small companies and large SMEs do not give themselves the opportunity to hire at least one social communicator.
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DEPARTAMENTO COMUNICACIONAL, ORGANIZACIÓN, COMUNICADOR SOCIAL, HERRAMIENTAS DE INVESTIGACIÓN
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