Análisis comercial de las exportaciones de artesanías maderables al mercado norteamericano y su impacto con el ambiente
Fecha
2021
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Editor
Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
Las exportaciones tradicionalmente han sido el motor de desarrollo de un país. En el caso de
Ecuador se han desarrollado las exportaciones de productos como los commodities, como el
banano, Cacao, Camarón y hoy en día el petróleo. Sin embargo, el fomento de exportaciones ha
generado que más industrias se desarrollen. Entre ellas encontramos a los artesanos ecuatorianos
que con una joven industria han podido o han logrado desarrollar la capacidad de exportar
artesanías a diferentes mercados. Iniciando con una investigación exhaustiva y una revisión
bibliográfica, permitió que los autores puedan identificar las falencias del gobierno, de la
academia con el artesano al fomento del desarrollo de esta industria. Además de ello se pudo
contrastar la información con entrevistas y de esta forma se dio una solución al problema
planteado. Y es gracias a esto que se desarrolla el proyecto con el fin de otorgar un Manual de
Buenas Prácticas para la exportación de artesanías maderables al mercado estadunidense.
Fomentando el desarrollo de la industria artesanal ecuatoriana que se encuentra amparados en
leyes como Ley de defensa del artesano y la Ley de fomento artesanal. Siendo el objetivo general
el análisis comercial de las exportaciones artesanales de madera balsa hacia el mercado
estadounidense. Si bien el manual se enfoca solo en las artesanías de madera de balsa. Puede ser
usado por cualquier artesano y asociaciones que sería lo recomendable y adaptarlo a sus
productos, para que puedan exportar sus artesanías, a diferentes mercados internacionales y
apoyar el desarrollo y crecimiento sustentable y económico del país.
Exports have traditionally been the engine of development of a country. In the case of Ecuador have developed exports of products such as commodities, as bananas, Cacao, Shrimp and today petroleum. However, the promotion of exports has generated more industries to develop. Among them we find Ecuadorian artisans who with a young industry have been able or have managed to develop the ability to export handicrafts to different markets. Starting with exhaustive research and a bibliographic review, it allowed the authors to identify the failures of the government, of the academy with the artisans to the promotion of the disaster of this Industry. In addition to this, the information could be contrasted with interviews and in this way a solution was given to the problem posed. And it is thanks to this that the project is developed to grant a Manual of Good Practices for the export of wood handicrafts to the United States market. Encouraging the development of the Ecuadorian artisan industry that is protected by laws such as the Law for the Defense of the Artisan and the law for the promotion of crafts. Being the general objective the commercial analysis of artisanal exports of balsa wood to the US market. While the manual focuses only on balsa wood crafts. It can be used by any artisan and associations that would be recommended and adapt it to their products, so that they can export their crafts to different international markets and support the development and sustainable and economic growth of the country.
Exports have traditionally been the engine of development of a country. In the case of Ecuador have developed exports of products such as commodities, as bananas, Cacao, Shrimp and today petroleum. However, the promotion of exports has generated more industries to develop. Among them we find Ecuadorian artisans who with a young industry have been able or have managed to develop the ability to export handicrafts to different markets. Starting with exhaustive research and a bibliographic review, it allowed the authors to identify the failures of the government, of the academy with the artisans to the promotion of the disaster of this Industry. In addition to this, the information could be contrasted with interviews and in this way a solution was given to the problem posed. And it is thanks to this that the project is developed to grant a Manual of Good Practices for the export of wood handicrafts to the United States market. Encouraging the development of the Ecuadorian artisan industry that is protected by laws such as the Law for the Defense of the Artisan and the law for the promotion of crafts. Being the general objective the commercial analysis of artisanal exports of balsa wood to the US market. While the manual focuses only on balsa wood crafts. It can be used by any artisan and associations that would be recommended and adapt it to their products, so that they can export their crafts to different international markets and support the development and sustainable and economic growth of the country.
Descripción
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Palabras clave
ARTESANO, MADERA BALSA, EXPORTACIONES, MERCADO ESTADOUNIDENSE
Citación
APA