Plan de negocios para la comercialización de un jabón natural a base de sapindus mukorossi
Fecha
2021
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El presente proyecto de titulación expone las bondades de las semillas del Sapindus Mukorossi también conocido como (el árbol del jabón) el fruto de este árbol es principalmente de origen indio y nepalí, sin embargo, en países de Latinoamérica también suele crecer de acuerdo a temporada como por ejemplo en Ecuador en regiones con climas tropical. El mismo que tiene como principal objetivo analizar distintos factores para abrir un nicho en el mercado Guayaquileño específicamente localizado en la zona norte considerando las propiedades del producto y como será útil en la limpieza de ropa dentro del hogar de los Guayaquileños. Se procuró crear un producto que sea natural, beneficioso; y que facilite la limpieza de la ropa y sea de agrado para los consumidores, de esta manera, aportando con la disminución de productos químicos. Este estudio tiene bases estadísticas donde se analizó las probabilidades de aceptación en el mercado.
This degree project exposes the benefits of the seeds of Sapindus Mukorossi also known as (the soap tree) the fruit of this tree is mainly of Indian and Nepalese origin, however in Latin American countries also tends to grow according to season as for example in Ecuador in regions with tropical climates. The same that has as main objective to analyze different factors to open a niche in the Guayaquil market specifically located in the north zone considering the properties of the product and how it will be useful in the cleaning of clothes in the home of the people of Guayaquil. We sought to create a product that is natural, beneficial, and that facilitates the cleaning of clothes and is liked by consumers, thus, contributing to the reduction of chemicals. This study has statistical bases where the probabilities of acceptance in the market were analyzed.
This degree project exposes the benefits of the seeds of Sapindus Mukorossi also known as (the soap tree) the fruit of this tree is mainly of Indian and Nepalese origin, however in Latin American countries also tends to grow according to season as for example in Ecuador in regions with tropical climates. The same that has as main objective to analyze different factors to open a niche in the Guayaquil market specifically located in the north zone considering the properties of the product and how it will be useful in the cleaning of clothes in the home of the people of Guayaquil. We sought to create a product that is natural, beneficial, and that facilitates the cleaning of clothes and is liked by consumers, thus, contributing to the reduction of chemicals. This study has statistical bases where the probabilities of acceptance in the market were analyzed.
Descripción
pdf
Palabras clave
PLAN DE NEGOCIOS, SAPINDUS MUKOROSSI, COMERCIALIZACIÓN
Citación
APA