Análisis de la Liquidez de los Microempresarios de la Provincia del Guayas en la pandemia del COVID 19 Período 2019 – 2020
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Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
En estos últimos años, las microempresas han estado buscando expandir sus negocios usando todos los ingresos que tenían, pero la llegada de la pandemia del COVID-19 arruinó varios planes de trabajo causando grandes pérdidas y finalmente el cierre de muchas compañías. En esta investigación se busca analizar de fondo la situación económica de la mayoría de las microempresas situadas en la provincia del Guayas posterior a la pandemia del COVID-19, ya que, esta provincia es el principal motor de la economía de nuestro país. Además, esta investigación trata de demostrar el impacto de la pandemia en las recaudaciones tributarias del Servicio de Rentas Internas, asimismo observar las microempresas que pudieron sobrevivir a dicho impacto y demostrar las estrategias que los microempresarios implementaron para lograr aquello. En adición a lo anteriormente expuesto, para demostrar nuestro objeto de estudio, se midieron los ratios financieros de los microempresarios, los créditos solicitados a instituciones financieras y demás estrategias financieras y de marketing y ver cómo repercutieron cada uno de los puntos mencionados en el sector económico al que pertenecen los microempresarios seleccionados para nuestra investigación.
In recent years, microenterprises have been looking to expand their businesses using all the income they had, but the arrival of the COVID-19 pandemic ruined several work plans causing large losses and finally the closure of many companies. This research seeks thoroughly to analyze the economic situation of most of the micro-enterprises located in the Guayas province after the COVID-19 pandemic, since this province is the main engine of the economy of our country. In addition, this research tries to demonstrate the impact of the pandemic on the tax collections of the Internal Revenue Service, also to observe the microenterprises that were able to survive this impact and demonstrate the strategies that the microentrepreneurs implemented to achieve that. In addition to the above, to demonstrate our object of study, the financial ratios of microentrepreneurs, the loans requested from financial institutions and other financial and marketing strategies were measured and see how each of the points mentioned had an impact on the economic sector to which the microentrepreneurs selected for our research belong.
In recent years, microenterprises have been looking to expand their businesses using all the income they had, but the arrival of the COVID-19 pandemic ruined several work plans causing large losses and finally the closure of many companies. This research seeks thoroughly to analyze the economic situation of most of the micro-enterprises located in the Guayas province after the COVID-19 pandemic, since this province is the main engine of the economy of our country. In addition, this research tries to demonstrate the impact of the pandemic on the tax collections of the Internal Revenue Service, also to observe the microenterprises that were able to survive this impact and demonstrate the strategies that the microentrepreneurs implemented to achieve that. In addition to the above, to demonstrate our object of study, the financial ratios of microentrepreneurs, the loans requested from financial institutions and other financial and marketing strategies were measured and see how each of the points mentioned had an impact on the economic sector to which the microentrepreneurs selected for our research belong.
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Palabras clave
LIQUIDEZ, MICROEMPRESARIOS, TRIBUTOS, PANDEMIA, ECONOMÍA
Citación
APA