Análisis del desarrollo socioeconómico de los emprendimientos desde la perspectiva de un modelo de negocio inclusivo en Guayaquil
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El presente proyecto de investigación tiene como objetivo principal analizar el
impacto en el desarrollo socioeconómico de los emprendimientos desde una perspectiva de
negocio inclusivo. Los emprendimientos son una fuente de contribución al crecimiento
económico, sin embargo, su falta de enfoque en la inclusión social y el ecosistema
desfavorable del emprendedor afectan la sostenibilidad de los negocios y no aportan al
desarrollo socioeconómico del país. La metodología utilizada es de carácter descriptivo,
documental y cuali-cuantitativo, por esta razón, se desarrollaron encuestas a 76
emprendedores ubicados en el norte de Guayaquil seleccionados a través de una muestra
finita estratificada. Los resultados obtenidos muestran que los encuestados, a pesar de que
tienen conocimiento sobre negocios inclusivos, no han sido partícipes de este modelo de
negocio, por lo que se espera que los agentes sociales promuevan una cultura emprendedora e
inclusiva. Finalmente, al incursionar en negocios inclusivos, los emprendimientos tendrán
muchos beneficios, por ejemplo, lograrán mayor competitividad y sostenibilidad en el
mercado y generarán más oportunidades de empleo, aportando al desarrollo socioeconómico
del país a través del cumplimiento de los ODS.
The main objective of this research project is to analyze the impact on the socioeconomic development of entrepreneurship from an inclusive business perspective. Entrepreneurship is a source of contribution to economic growth, however, its lack of focus on social inclusion and the unfavorable ecosystem of the entrepreneur affects the sustainability of business and do not contribute to the socioeconomic development of the country. The methodology used is descriptive, documentary, and qualitative-quantitative, for this reason, surveys were carried out on 76 entrepreneurs located in the north of Guayaquil selected through a stratified finite sample. The results obtained show that the respondents, despite having knowledge about inclusive businesses, have not participated in this business model, so it is expected that social agents promote an entrepreneurial and inclusive culture. Finally, by venturing into inclusive businesses, entrepreneurship will have many benefits, for example, they will achieve greater competitiveness and sustainability in the market and will generate more employment opportunities, contributing to the socioeconomic development of the country through compliance with the SDGs.
The main objective of this research project is to analyze the impact on the socioeconomic development of entrepreneurship from an inclusive business perspective. Entrepreneurship is a source of contribution to economic growth, however, its lack of focus on social inclusion and the unfavorable ecosystem of the entrepreneur affects the sustainability of business and do not contribute to the socioeconomic development of the country. The methodology used is descriptive, documentary, and qualitative-quantitative, for this reason, surveys were carried out on 76 entrepreneurs located in the north of Guayaquil selected through a stratified finite sample. The results obtained show that the respondents, despite having knowledge about inclusive businesses, have not participated in this business model, so it is expected that social agents promote an entrepreneurial and inclusive culture. Finally, by venturing into inclusive businesses, entrepreneurship will have many benefits, for example, they will achieve greater competitiveness and sustainability in the market and will generate more employment opportunities, contributing to the socioeconomic development of the country through compliance with the SDGs.
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Palabras clave
EMPRENDIMIENTO, SOSTENIBILIDAD, DESARROLLO SOCIOECONÓMICO, NEGOCIOS INCLUSIVOS
Citación
APA