Caracterización y determinación del perfil del emprendedor, un estudio de la capacidad emprendedora del cantón Playas.
Fecha
2022-04-21
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
El cantón general Villamil Playas, también llamado popularmente Playas, es una
fracción de la provincia del Guayas, el cual está ubicado al suroeste, es un lugar muy visitado
por los turistas debido a sus hermosas playas y a su deliciosa gastronomía. La presente tesis
tiene como propósito general Caracterizar y determinar el perfil del emprendedor, un estudio
de la capacidad emprendedora del cantón playas. Detectando las características que debe tener
un emprendedor en esta zona, para que su negocio tenga éxito. Para alcanzar este objetivo se
efectuó una investigación del estado actual de las personas que realizan algún trabajo
independiente en este cantón y como resultado obtuvimos que los que tienen mayor nivel de
acogida y mayor antigüedad en sus empresas, son aquellos que tienen conocimiento en
instrumentos, aunque en la mayoría de los casos es rudimentario. Analizando los datos
obtenidos como propuesta se plantearon cursos de capacitación en los cuales se estudien las
herramientas primordiales que les permitan a los negociantes sobresalir en el mundo
empresarial actual. El proyecto comprende, las aplicaciones que se le pueden dar a las
herramientas dentro de los negocios, la inversión que realizaran los emprendedores en las
capacitaciones y los beneficios que obtendrá al término de los mismos.
The general Villamil Playas canton, also popularly called Playas, is a fraction of the province of Guayas, which is located southwest, is a place very visited by tourists due to its beautiful beaches and delicious cuisine. The general purpose of this thesis is to characterize and determine the profile of the entrepreneur, a study of the entrepreneurial capacity of the canton Playas. Detecting the characteristics that an entrepreneur must have in this area, in order to have a successful business. In order to achieve this objective, an investigation was made of the current state of the people who perform some independent work in this canton and as a result we obtained that those who have a higher level of acceptance and greater seniority in their companies, are those who have knowledge in instruments, although in most cases it is rudimentary. Analyzing the data obtained as a proposal, training courses were proposed in which the main tools that allow businessmen to excel in today’s business world are studied. The project includes the applications that can be given to the tools within the business, the investment that entrepreneurs will make in the training and the benefits that will get at the end of them.
The general Villamil Playas canton, also popularly called Playas, is a fraction of the province of Guayas, which is located southwest, is a place very visited by tourists due to its beautiful beaches and delicious cuisine. The general purpose of this thesis is to characterize and determine the profile of the entrepreneur, a study of the entrepreneurial capacity of the canton Playas. Detecting the characteristics that an entrepreneur must have in this area, in order to have a successful business. In order to achieve this objective, an investigation was made of the current state of the people who perform some independent work in this canton and as a result we obtained that those who have a higher level of acceptance and greater seniority in their companies, are those who have knowledge in instruments, although in most cases it is rudimentary. Analyzing the data obtained as a proposal, training courses were proposed in which the main tools that allow businessmen to excel in today’s business world are studied. The project includes the applications that can be given to the tools within the business, the investment that entrepreneurs will make in the training and the benefits that will get at the end of them.
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Palabras clave
PROYECTOS FCI, PERFIL EMPRENDEDOR, GASTRONOMÍA, TURISMO