Diseño de una empresa productora de bolsos y sombreros a base de yute en la ciudad de Guayaquil
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Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El desarrollo del proyecto se basa en el diseño de un plan de negocios de una empresa productora de bolsos y sombreros a base de yute, ubicada en la ciudad de Guayaquil, donde se ha identificado una falta de demanda en el mercado. Asimismo, se presentan los fundamentos teóricos para la oportunidad de ser parte del mercado. Los bolsos y sombreros son accesorios esenciales para toda mujer, por lo que hay variedad de modelos que se ofrecen en el mercado. El resultado final de cualquier oferta es hacer que se vea atractivo para el mercado al que se dirige, a la vez se agrega variedad y calidad. En base a lo anterior, nace esta idea con el objetivo de traer al mercado una novedosa propuesta en cuanto a diseño y calidad, enfocándonos en los gustos y necesidades de la mujer ecuatoriana y, por qué no, una visión internacional a futuro.
The development of the project is based on the design of a business plan for a company that produces bags and hats based on jute, located in the city of Guayaquil, where a lack of market demand has been identified. Likewise, the theoretical foundations for the opportunity to be part of the market are presented. Bags and hats are essential accessories for every woman, so there are a variety of models offered on the market. The bottom line of any offering is to make it look appealing to your target market while adding variety and quality. Based on the above, this idea was born with the aim of bringing to the market a new proposal in terms of design and quality, focusing on the tastes and needs of Ecuadorian women and, why not, an international vision for the future.
The development of the project is based on the design of a business plan for a company that produces bags and hats based on jute, located in the city of Guayaquil, where a lack of market demand has been identified. Likewise, the theoretical foundations for the opportunity to be part of the market are presented. Bags and hats are essential accessories for every woman, so there are a variety of models offered on the market. The bottom line of any offering is to make it look appealing to your target market while adding variety and quality. Based on the above, this idea was born with the aim of bringing to the market a new proposal in terms of design and quality, focusing on the tastes and needs of Ecuadorian women and, why not, an international vision for the future.
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Palabras clave
YUTE, BOLSOS, SOMBREROS, ESTUDIO FINANCIERO, EMPRENDIMIENTO, INDUSTRIA
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APA