Análisis del discurso periodístico del portal digital TELECOSTA y su influencia en el sector de Vuelta Larga, provincia de Esmeraldas.
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2022
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Universidad de Guayaquil: Facultad de Comunicación Social
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La presente investigación se basa en el análisis del discurso periodístico del portal digital TELECOSTA y su influencia en el sector de Vuelta Larga, provincia de Esmeraldas. Planteando como objetivo analizar el discurso periodístico del portal digital TELECOSTA para comprender de qué forma emiten sus contenidos a la audiencia. La hipótesis planteada es, si como el portal digital de TELECOSTA contribuye a los habitantes del sector, ya que pocas personas visualizan las informaciones de este medio de comunicación, por tanto, deberían aumentar la variedad de información y favorecer a su portal en Facebook y transmitir por la plataforma de YouTube. El método de investigación es inductivo porque dará como resultado la poca o mucha influencia del canal y su tipo de investigación es descriptiva. Y las técnicas utilizadas dentro de la investigación es la cualitativa y cuantitativa. Su población son los moradores del sector de Vuelta Larga, provincia de Esmeraldas que queda al norte de la ciudad. Los datos obtenidos en las encuestas evidencian que la mayoría de habitantes no observan las noticias de TELECOSTA. Y, como propuesta dentro de la investigación está diseñar estrategias comunicacionales externas para fortalecer la relación del canal con el público espectador.
The present investigation is based on the analysis of the journalistic discourse of the TELECOSTA digital portal and its influence in the Vuelta Larga sector, province of Esmeraldas. Raising as an objective to analyze the journalistic discourse of the TELECOSTA digital portal to understand how they broadcast their content to the audience. The proposed hypothesis is, if as the digital portal of TELECOSTA contributes to the inhabitants of the sector, since few people visualize the information of this means of communication, therefore, they should increase the variety of information and favor their portal on Facebook and transmit on the YouTube platform. The research method is inductive because it will result in the little or much influence of the channel and its type of research is descriptive. And the techniques used in the research are qualitative and quantitative. Its population is the inhabitants of the Vuelta Larga sector, province of Esmeraldas, which is north of the city. The data obtained in the surveys show that the majority of inhabitants do not watch the news from TELECOSTA. And, as a proposal within the research is to design external communication strategies to strengthen the channel's relationship with the viewing public.
The present investigation is based on the analysis of the journalistic discourse of the TELECOSTA digital portal and its influence in the Vuelta Larga sector, province of Esmeraldas. Raising as an objective to analyze the journalistic discourse of the TELECOSTA digital portal to understand how they broadcast their content to the audience. The proposed hypothesis is, if as the digital portal of TELECOSTA contributes to the inhabitants of the sector, since few people visualize the information of this means of communication, therefore, they should increase the variety of information and favor their portal on Facebook and transmit on the YouTube platform. The research method is inductive because it will result in the little or much influence of the channel and its type of research is descriptive. And the techniques used in the research are qualitative and quantitative. Its population is the inhabitants of the Vuelta Larga sector, province of Esmeraldas, which is north of the city. The data obtained in the surveys show that the majority of inhabitants do not watch the news from TELECOSTA. And, as a proposal within the research is to design external communication strategies to strengthen the channel's relationship with the viewing public.
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DISCURSO PERIODÍSTICO, ESTRATEGIAS COMUNICACIONALES, SOCIEDAD, ANÁLISIS
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