Plan de investigación para la exportación de collares y pulseras (artesanías) con olores aromáticos al mercado español
Fecha
2021-09
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente plan de investigación está basado en la exportación de collares y pulseras (artesanías) con olores aromáticos al mercado español, teniendo en consideración que las exportaciones de este tipo de productos tienen un decrecimiento en los últimos años por falta de incentivo del estado hacia los artesanos que elaboran este tipo de manufacturas. El problema radica al observar que los trabajadores artesanales no son aprovechados de forma correcta como su potencial lo permite, ni debidamente capacitados y dirigidos por profesionales en el tema, para que de esta manera puedan adquirir el conocimiento posible y procedan a realizar las exportaciones de sus productos hacia el mercado internacional. Así mismo, la materia prima que se obtiene fácilmente en el Ecuador para realizar este tipo de manufactura no es explotada como corresponde. Este trabajo se centra en una investigación aplicada, porque servirá para ayudar a resolver de cierta manera el problema práctico que aqueja al sector artesanal; además su diseño corresponde a la investigación narrativa, tiene un enfoque cualitativo, porque su propósito es describir las cualidades del fenómeno investigado; por otra parte, se procedió a describir las características del estudio por lo que se trata de una investigación descriptiva y por último según su fuente de datos, se aplicó la investigación documental. Como aporte general se obtuvo que, al presentar un plan de investigación estratégico para la exportación de dichas artesanías, este servirá como una guía para los artesanos que quieran incursionar en la exportación de sus productos al mercado extranjero.
This research plan is based on the export of necklaces and bracelets (handicrafts) with aromatic scents to the Spanish market, taking into consideration that exports of this type of products have decreased in recent years due to lack of incentive from the state towards artisans who make this type of manufacturing. The problem lies in observing that artisan workers are not used correctly as their potential allows, nor are they properly trained and directed by professionals on the subject, so that in this way they can acquire the possible knowledge and proceed to export their products. products to the international market. Likewise, the raw material that is easily obtained in Ecuador to carry out this type of manufacturing is not exploited properly. This work focuses on applied research, because it will serve to help solve in a certain way the practical problem that afflicts the artisan sector; Furthermore, its design corresponds to narrative research, it has a qualitative approach, because its purpose is to describe the qualities of the phenomenon under investigation; On the other hand, the characteristics of the study were described, so it is a descriptive research and finally, according to its data source, the documentary research was applied. As a general contribution, it was obtained that, by presenting a strategic research plan for the export of said handicrafts, it will serve as a guide for artisans who want to venture into the export of their products to the foreign market.
This research plan is based on the export of necklaces and bracelets (handicrafts) with aromatic scents to the Spanish market, taking into consideration that exports of this type of products have decreased in recent years due to lack of incentive from the state towards artisans who make this type of manufacturing. The problem lies in observing that artisan workers are not used correctly as their potential allows, nor are they properly trained and directed by professionals on the subject, so that in this way they can acquire the possible knowledge and proceed to export their products. products to the international market. Likewise, the raw material that is easily obtained in Ecuador to carry out this type of manufacturing is not exploited properly. This work focuses on applied research, because it will serve to help solve in a certain way the practical problem that afflicts the artisan sector; Furthermore, its design corresponds to narrative research, it has a qualitative approach, because its purpose is to describe the qualities of the phenomenon under investigation; On the other hand, the characteristics of the study were described, so it is a descriptive research and finally, according to its data source, the documentary research was applied. As a general contribution, it was obtained that, by presenting a strategic research plan for the export of said handicrafts, it will serve as a guide for artisans who want to venture into the export of their products to the foreign market.
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Palabras clave
PLAN DE INVESTIGACIÓN, EXPORTACIÓN, ARTESANÍAS, PULSERAS, COLLARES
Citación
APA