Plan de negocio de exportación de balsa (madera) hacia el mercado chino
Fecha
2021-09
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La elaboración del presente plan de negocios se basa principalmente en la exportación de los bloques encolados de la madera balsa dirigida hacia el mercado chino ya que no es una actividad realizada comúnmente hoy en día según estudios realizados. La venta de la materia prima se dirige hacia el mercado chino. Se realizó un estudio para identificar los elementos necesarios para la expansión de esta red de producción y comercialización, de este producto. Ecuador realiza exportaciones de manera regular al mercado chino, pero se han abierto plantas de energía eólica ya que está siendo exportada la madera balsa para la utilización de aspas en los molinos especialmente en China por lo que se encontró la oportunidad para incrementar las actividades comerciales. El plan de negocio se desarrolló a través de la empresa Probalsa C LTDA, la cual exporta bloques encolados de madera balsa y desea implementar la variedad de producto para demostrar que existe viabilidad. Por otro lado, se realizó una evaluación y descripción de los aspectos técnicos, organizativos y financieros requeridos para el desarrollo de actividades dentro de la empresa. La investigación se basó en una metodología del enfoque cualitativo de corte transversal, con el análisis financiero se demuestra que el proyecto es viable esto se ve reflejado en los indicadores de rentabilidad como el VAN y TIR que muestran resultados favorables.
The development of this business plan is based mainly on the export of the codified blocks of balsa wood, as it is not an activity carried out correctly today according to the studies carried out. The sale of the raw material is directed towards the Chinese market. A study was carried out to identify the necessary elements for the expansion of this production and commercialization network. Ecuador exports this product regularly to the Chinese market, but wind power plants have been opened since balsa wood is being exported for the use of handles in mills, especially in China, for which an opportunity was found to increase commercial activities. The business plan was developed through the company Probalsa C LTDA, which exports glued balsa wood blocks and implement the product variety to demonstrate that there is viability. On the other hand, an evaluation and description of the technical, organizational and financial aspects required for the development of activities within the company was carried out. The research was based on a cross-sectional qualitative approach methodology, with the financial analysis it is shown that the project is viable, this is reflected in profitability indicators such as NPV and IRR that show favorable results.
The development of this business plan is based mainly on the export of the codified blocks of balsa wood, as it is not an activity carried out correctly today according to the studies carried out. The sale of the raw material is directed towards the Chinese market. A study was carried out to identify the necessary elements for the expansion of this production and commercialization network. Ecuador exports this product regularly to the Chinese market, but wind power plants have been opened since balsa wood is being exported for the use of handles in mills, especially in China, for which an opportunity was found to increase commercial activities. The business plan was developed through the company Probalsa C LTDA, which exports glued balsa wood blocks and implement the product variety to demonstrate that there is viability. On the other hand, an evaluation and description of the technical, organizational and financial aspects required for the development of activities within the company was carried out. The research was based on a cross-sectional qualitative approach methodology, with the financial analysis it is shown that the project is viable, this is reflected in profitability indicators such as NPV and IRR that show favorable results.
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Palabras clave
PLAN DE NEGOCIO, MADERA BALSA, EXPORTACIÓN, FINANCIERO, VIABILIDAD
Citación
APA