Análisis de la responsabilidad social en las empresas exportadoras de frutas que operan en la ciudad de Guayaquil.
Fecha
2021-09
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La presente investigación tiene por objetivo determinar los efectos negativos que se producen en las empresas exportadoras de frutas situadas en Guayaquil al no disponer de un adecuado plan de responsabilidad social, en tal sentido, la investigación fue realizada bajo los fundamentos teóricos pertinentes a la Responsabilidad Social Empresarial (RSE), teoría monetaria, enfoque ético, partes interesadas, teoría de la legitimidad, entre otros, relacionados con el compromiso y responsabilidad con la sociedad y el medio ambiente. Para la recopilación de datos se siguió una metodología de investigación aplicada de enfoque cualitativo con niveles de investigación explicativa y descriptiva, así mismo, se completó la investigación con técnicas como la entrevista, en el cual se aplicó un cuestionario que permitió recopilar datos relevantes de tres empresas exportadoras de frutas. Los datos obtenidos permitieron conocer algunas sugerencias para la propuesta, entre ellas se pudo destacar las capacitaciones, el control de las actividades relacionadas a la responsabilidad social y programas para fomentar el emprendimiento de negocios sostenibles
The objective of this research is to determine the negative effects that occur in fruit exporting companies located in Guayaquil by not having an adequate social responsibility plan, in this sense, the research was carried out under the theoretical foundations relevant to Social Responsibility Business (CSR), monetary theory, ethical approach, stakeholders, legitimacy theory, among others, related to commitment and responsibility to society and the environment. For data collection, an applied research methodology with a qualitative approach was followed with explanatory and descriptive research levels, likewise, the research was completed with techniques such as the interview, in which a questionnaire was applied that allowed collecting relevant data from three fruit exporting companies. The data obtained allowed us to know some suggestions for the proposal, among them it was possible to highlight the training, the control of activities related to social responsibility and programs to promote the entrepreneurship of sustainable businesses
The objective of this research is to determine the negative effects that occur in fruit exporting companies located in Guayaquil by not having an adequate social responsibility plan, in this sense, the research was carried out under the theoretical foundations relevant to Social Responsibility Business (CSR), monetary theory, ethical approach, stakeholders, legitimacy theory, among others, related to commitment and responsibility to society and the environment. For data collection, an applied research methodology with a qualitative approach was followed with explanatory and descriptive research levels, likewise, the research was completed with techniques such as the interview, in which a questionnaire was applied that allowed collecting relevant data from three fruit exporting companies. The data obtained allowed us to know some suggestions for the proposal, among them it was possible to highlight the training, the control of activities related to social responsibility and programs to promote the entrepreneurship of sustainable businesses
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Palabras clave
RESPONSABILIDAD SOCIAL EMPRESARIAL, MEDIO AMBIENTE, ÉTICA PROFESIONAL
Citación
APA