Los procesos de comercialización de muebles artesanal, elaborados a base de Bambú en la Corporación Lanoble Guadua en la comuna Olón, Provincia de Santa Elena
Fecha
2013
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Universidad de Guayaquil Facultad de Filosofía, Letras y Ciencias de la Educación
Resumen
La comercialización de los productos en el mundo actual tiene gran importancia, ya que es intercambio de un bien a cambio de la obtención de un valor monetario, en el presente proyecto son muebles artesanales elaborados a base de bambú, fabricados por la corporación La Noble Guadua, en la comuna de Olón en la provincia de Santa Elena. Por años los habitantes se han dedicado a la elaboración de estos muebles los cuales con el pasar del tiempo, ellos han podido organizarse y convertirse en una corporación como la Noble Guadua, que es la encargada de seguir fabricando este bien. Pero ellos quieren alcanzar un desarrollo económico más alto y para ellos estos deben formar parte de planes y programas de capacitación que contribuyan a lograr su desarrollo. El diseño del programa de capacitación sobre las estrategias organizacionales de marketing internacional para los artesanos, para poder realizar una comercialización de sus muebles artesanales bajo todos los parámetros establecidos en el comercio sin que ellos sean perjudicados de alguna forma. El programa de capacitación contiene información necesaria y relevante para que ellos puedan adquirir y conocer las estrategias organizacionales de marketing internacional, que son utilizadas en el proceso de comercialización, para que ellos puedan acceder a una capacitación, en donde se los dotara de conocimientos técnicos y teóricos, para poder lograr una comercialización eficiente y así lograr que su trabajo sea valorado y puedan establecer precios justos, además también ellos podrán conocer otros temas como elegir un mercado exterior y como logar a dar a conocer su muebles a través de la promoción y publicidad, estos hará que los habitantes de la comuna de Olón de la provincia de Santa Elena, puedan alcanzar un desarrollo socioeconómico para así mejorar su nivel y calidad de vida a través de esta actividad comercial.
The marketing of products in the world today is very important because it is a commodity exchange in return for obtaining a monetary value in this project are based handmade furniture made of bamboo, made by the corporation The Noble bamboo, in the town of Holon in the province of Santa Elena . For years people have been involved in the preparation of this furniture which with the passage of time, they have been able to organize and become a corporation as the Noble bamboo, which is responsible to continue producing this good. But they want to reach a higher economic development and for them they should be part of training plans and programs that contribute to its development. The design of the training program on organizational strategies of international marketing for artisans to make marketing their handcrafted furniture on all parameters of the trade without them is being harmed in some way. The training program contains information necessary and relevant for them to acquire and understand the international marketing organizational strategies , which are used in the marketing process , so that they can access training , where the expertise and endow theorists , in order to achieve efficient marketing and achieve their work is valued and can establish fair prices , and they can also meet other topics as choosing a foreign market as achieve to give out your furniture through the promotion and advertising these will make the inhabitants of the town of Holon in the province of Santa Elena, to achieve socio-economic development in order to improve the level and quality of life on this business.
The marketing of products in the world today is very important because it is a commodity exchange in return for obtaining a monetary value in this project are based handmade furniture made of bamboo, made by the corporation The Noble bamboo, in the town of Holon in the province of Santa Elena . For years people have been involved in the preparation of this furniture which with the passage of time, they have been able to organize and become a corporation as the Noble bamboo, which is responsible to continue producing this good. But they want to reach a higher economic development and for them they should be part of training plans and programs that contribute to its development. The design of the training program on organizational strategies of international marketing for artisans to make marketing their handcrafted furniture on all parameters of the trade without them is being harmed in some way. The training program contains information necessary and relevant for them to acquire and understand the international marketing organizational strategies , which are used in the marketing process , so that they can access training , where the expertise and endow theorists , in order to achieve efficient marketing and achieve their work is valued and can establish fair prices , and they can also meet other topics as choosing a foreign market as achieve to give out your furniture through the promotion and advertising these will make the inhabitants of the town of Holon in the province of Santa Elena, to achieve socio-economic development in order to improve the level and quality of life on this business.
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PROGRAMAS, CAPACITACIÓN