Propuesta de un plan de negocios para la creación de una finca agroecológica como oferta turística en la zona rural de la isla Isabela, Galápagos
Fecha
2015-06-23
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
Este proyecto analiza la viabilidad de crear una finca agroecológica en la parte rural de la Isla Isabela, en el sector Barrio la Unión, el mismo que a través de la investigación de mercado ha permitido determinar que la demanda insatisfecha en cuanto a la falta de alternativas de turismo en esta zona es notablemente alta por lo que se considera que el proyecto presentado es comercialmente viable.
Sus condiciones geográficas hacen de este sitio un lugar perfecto para realizar este tipo de emprendimiento ya que sus tierras fértiles y su clima son propicios para desarrollar la agroecología, además su creciente población está cada día más comprometida con el turismo ecológico y una gran parte de la misma es consciente del beneficio que tiene para la salud, el consumir productos orgánicos.
Para lograr esta meta el proyecto se financiará de la siguiente manera: el monto total de la inversión será de $ 336.614,16 dólares por lo que se procederá a realizar un préstamo en el BNF por un valor de $ 160.000 dólares que a su vez corresponden el 47% de la inversión y el restante se cubrirá con el aporte de los socios que suman un valor de $ 176.614,16 dólares siendo este del 53%.
Tras haber realizado un estudio financiero, los indicadores muestran que el VAN del proyecto con y sin financiamiento son de $ 79.935 y $ 229.698,96 respectivamente y de la misma manera una tir del 16% para el proyecto financiado y del 15% para el sin financiamiento, es decir que son mayores a la tasa de descuento estipulada en un 11%, por lo que se puede determinar que ambos proyectos son factibles Por esta razón luego de ser analizados y demostrada su factibilidad se puede decir que este proyecto constituirá un emprendimiento rentable y que dinamizará la economía del sector dando cabida a la participación activa de la comunidad y mejorando su calidad de vida.
This project analyzes the viability to create an agro-ecological farm in a rural area of Isabela Island, in the sector Barrio la Unión, moreover the same research of the market gives an opportunity to understand the unsatisfied demand regarding to the lack of alternatives for tourism in this area, it is highly considered that the project should be commercially viable. Because of its geographical conditions this place is perfect to realize this type of entrepreneurship in this fertile land because it is perfect to develop agroecology, moreover the grooving population every day has a compromise with ecological tourism and many people know about the benefits to their health to consume organic products. To follow the goal of this project the total amount of investment will be $ 336.614,16 so it will proceed with a loan at the BNF for a value of $ 160,000 which in its turn correspond to 47% of the investment and the remaining will be covered by the contribution of partners totaling a value of $ 176.614,16 it is 53%. The financial numbers are performed. The financial study was realized and the indicators show that the NPV of the project is respectively of $ 79,935 y $ 229.698,96 and the same way an IRR of 16% for financing project and 15% without financing they are higher than the discount rate stipulated by 11% so you can determine that the project is feasible. 11% so you can determine that the both project is feasibles, with this project, after being analyzed and demonstrated its feasibility can be said that it is a profitable enterprise and industry to boost the economy allowing for the active participation of the community and improving their quality of life.
This project analyzes the viability to create an agro-ecological farm in a rural area of Isabela Island, in the sector Barrio la Unión, moreover the same research of the market gives an opportunity to understand the unsatisfied demand regarding to the lack of alternatives for tourism in this area, it is highly considered that the project should be commercially viable. Because of its geographical conditions this place is perfect to realize this type of entrepreneurship in this fertile land because it is perfect to develop agroecology, moreover the grooving population every day has a compromise with ecological tourism and many people know about the benefits to their health to consume organic products. To follow the goal of this project the total amount of investment will be $ 336.614,16 so it will proceed with a loan at the BNF for a value of $ 160,000 which in its turn correspond to 47% of the investment and the remaining will be covered by the contribution of partners totaling a value of $ 176.614,16 it is 53%. The financial numbers are performed. The financial study was realized and the indicators show that the NPV of the project is respectively of $ 79,935 y $ 229.698,96 and the same way an IRR of 16% for financing project and 15% without financing they are higher than the discount rate stipulated by 11% so you can determine that the project is feasible. 11% so you can determine that the both project is feasibles, with this project, after being analyzed and demonstrated its feasibility can be said that it is a profitable enterprise and industry to boost the economy allowing for the active participation of the community and improving their quality of life.
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Palabras clave
TURISMO, PLAN DE NEGOCIOS, AGROECOLOGIA