Modelo de gestión de turismo comunitario sostenible en el área nacional de recreación isla Santay
Fecha
2015-07-15
Autores
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
Debido a la importancia que ha generado la preservación del medio ambiente como política de estado del actual gobierno ecuatoriano, se ha dado énfasis a la protección, conservación y promoción de las áreas naturales protegidas del país. El manejo y gestión sostenible de estos espacios contribuyen al desarrollo y buen vivir de la población local que habitan en las reservas naturales, es así que en la ciudad de Guayaquil se crearon proyectos de conservación tales como: Parque Samanes, recuperación del Estero Salado, y la promoción de la Isla Santay como Humedal de gran importancia para la conservación. En la presente investigación se plantea un Modelo de Gestión de Turismo Sostenible, la cual se ha distribuido en seis etapas; en la primera se realizó un diagnostico turístico situacional mediante la matriz FODA, un diagrama de causa y efecto a fin de conocer las necesidades causas y consecuencias del turismo comunitario que se desarrolla en la reserva. En la segunda etapa se definió la visión y misión del modelo, en la tercera etapa se planteó cada una de las estrategias a ejecutar, la cuarta etapa se muestra las funciones de las entidades a cargo del área protegida, mientras que en la quinta etapa se verá la operacionalidad del modelo, finalmente en la sexta etapa se propone una evaluación y control del modelo.
De esta manera el presente estudio, servirá como una herramienta de planificación y gestión turística para el turismo comunitario de la isla y a su vez se creará conciencia ambiental en turistas y población local.
Because of the importance that has generated the environmental preservation as a state policy of the current Ecuadorian government it has given emphasis to the protection, preservation and promotion of protected natural areas of the country. Management and sustainable management of these areas contribute to the development and good living of the local population that live in natural reserves, so that in the city of Guayaquil as conservation projects were created: Samanes Park, recovery of Estero Salado, and Isla Santay promotion as a Wetland of great importance for conservation. In this research a Model of Sustainable Tourism Management, which has been distributed in six stages arises; the first tourist situational diagnosis using the DAFO matrix, cause and effect diagram to know the causes and consequences needs of community-based tourism that develops in the reservation was made. In the second stage the vision and mission of the model is defined, in the third stage was raised each of the strategies to implement the fourth stage the functions of the bodies in charge of the protected area is shown, while in the fifth stage you will see the operability of the model, finally in the sixth stage evaluation and control model is proposed. Thus this study will serve as a tool for tourism planning and management for community tourism of the island and in turn create environmental awareness in tourists and locals.
Because of the importance that has generated the environmental preservation as a state policy of the current Ecuadorian government it has given emphasis to the protection, preservation and promotion of protected natural areas of the country. Management and sustainable management of these areas contribute to the development and good living of the local population that live in natural reserves, so that in the city of Guayaquil as conservation projects were created: Samanes Park, recovery of Estero Salado, and Isla Santay promotion as a Wetland of great importance for conservation. In this research a Model of Sustainable Tourism Management, which has been distributed in six stages arises; the first tourist situational diagnosis using the DAFO matrix, cause and effect diagram to know the causes and consequences needs of community-based tourism that develops in the reservation was made. In the second stage the vision and mission of the model is defined, in the third stage was raised each of the strategies to implement the fourth stage the functions of the bodies in charge of the protected area is shown, while in the fifth stage you will see the operability of the model, finally in the sixth stage evaluation and control model is proposed. Thus this study will serve as a tool for tourism planning and management for community tourism of the island and in turn create environmental awareness in tourists and locals.
Descripción
Palabras clave
TURISMO SOSTENIBLE, ISLA SANTAY, MODELO DE GESTION, AREAS PROTEGIDAS, RESERVAS NATURALES