Análisis de la influencia e Impacto de la creación de una radio online, como herramienta en el desarrollo de una organización política en el Ecuador
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2015-10-26
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
El presente trabajo de investigación se realizó en la ciudad de Guayaquil, en el año 2013-2014, en
la misma participaron militantes del Centro de Revolución Ciudadana “Cafetería Política”,
estudiantes universitarios y público en general. El propósito de ésta labor es la creación de una
radio online, de carácter político, pero con un matiz juvenil, ameno, cercano, y accesible a la
ciudadanía, además de moderno por su característica tecnológica.
Desarrollar éste proyecto se justifica en cuanto a la necesidad de una plataforma de comunicación
que sirva de unión entre los miembros de un mismo grupo u organización, sea ésta de carácter
público o privado, pues la práctica de éste estudio también se puede aplicar a cualquier tipo de
empresa de carácter comercial o entidades sin fin de lucro.
Metodológicamente el trabajo investigativo se emprende desde la perspectiva de los tipos de
estudio descriptivos-transversales, con la aplicación de un diseño de investigación de campo
donde la población estuvo formada por 100 militantes, 100 universitarios y 100 usuarios
habituales de radio online. La técnica de recolección de datos fue la observación, además se aplicó
una encuesta formada por un cuestionario formado por 9 preguntas cerradas, y una abierta,
entrevistas a conocedores y expertos de la temática e investigaciones bibliográficas de actualidad .
El procesamiento de datos estadísticos de las encuestas permitió conocer, determinar e identificar
las falencias en el proceso comunicacional de una organización y además la eficacia daría su uso.
La Radio CRC, tiene como objetivo principal enlazar, o más bien ser una especie de puente
comunicacional entre la organización política de juventudes de Alianza País llamadas Centros de
Revolución Ciudadana, que en adelante se mencionará como: CRC Cafetería Política, y
simpatizantes, autoridades, público en general, agrupaciones del mismo nombre. Llevando consigo
el pensamiento y análisis de la filosofía del actual gobierno.
El salto que pretende dar la Radio CRC es para lograr un lazo comunicacional pionero en
tecnología en el ámbito nacional.
Actualmente “RADIO CRC”, se encuentra desde el mes de abril del presente año 2015 en
actividad online con dos locutores y una persona que controla la emisión, sus instalaciones son
una oficina donde se dirige los temas administrativos que se dan. Además están en un estudio
móvil de emisión y/o grabación que se compone de una pequeña consola de cuatro canales, dos
micrófonos y una laptop de alta capacidad. Presta sus servicios anclada en internet, a su propia
página web, debido a que; mientras se desarrollaba éste trabajo, se dio la oportunidad de llevarlo a
realización gracias al apoyo del CRC-Cafetería Política y al Dr. Roberto Cassinelli, asambleísta
perteneciente al movimiento político Alianza PAIS, plasmando y creando poco a poco las
actividades para la que fue establecida.
This research was conducted in the city of Guayaquil, in the year 2013-2014, in the same militants they participated Center Revolution "Cafeteria Policy", university students and the general public. The purpose of this work is to create an online radio, political, but with a youthful, entertaining, near hue, and accessible to the public, in addition to its modern technological feature. You develop this project is justified in terms of the need for a communications platform that serves as a union between members of a group or organization, whether public or private, for the practice of this study can also be applied to any type Company commercial or non-profit entities. Methodologically the research work is undertaken from the perspective of the types of descriptive-transversal study, with the application of a field research design where the population consisted of 100 militants, 100 university students and 100 regular users of online radio. The data collection technique was the observation, in addition to a survey made by a questionnaire consisting of nine closed questions and an open, interviews with knowledgeable experts and literature research topic and current was applied. Statistical data processing surveys yielded information to determine and identify shortcomings in the communication process of an organization and effectiveness would also use. The CRC Radio, whose main objective link, or rather to be a kind of Communication Bridge between the political organizations of youths called Country Alliance Revolution Citizen Centers, hereinafter be referred to as: CRC Cafe Policy and supporters, authorities, general public, groups of the same name. I am carrying the thinking and analysis of the philosophy of the current government. The jump that aims to Radio CRC is to achieve a communication loop technology pioneered at the national level. Currently "RADIO CRC" is from April 2015 of this online activity with two speakers and a person who controls the issuance facilities include an office where administrative issues given addresses. They are also in a mobile broadcast studio and / or recording consists of a small fourchannel console, two microphones and a laptop high capacity. Anchored provides its services on the Internet, your own website, because; While this work was going on, were given the opportunity to bring it to completion with the support of CRC-Cafeteria Policy and Dr. Roberto Cassinelli, Assemblyman belonging to the political movement Alianza PAIS, shaping and slowly creating the activities for which it was established.
This research was conducted in the city of Guayaquil, in the year 2013-2014, in the same militants they participated Center Revolution "Cafeteria Policy", university students and the general public. The purpose of this work is to create an online radio, political, but with a youthful, entertaining, near hue, and accessible to the public, in addition to its modern technological feature. You develop this project is justified in terms of the need for a communications platform that serves as a union between members of a group or organization, whether public or private, for the practice of this study can also be applied to any type Company commercial or non-profit entities. Methodologically the research work is undertaken from the perspective of the types of descriptive-transversal study, with the application of a field research design where the population consisted of 100 militants, 100 university students and 100 regular users of online radio. The data collection technique was the observation, in addition to a survey made by a questionnaire consisting of nine closed questions and an open, interviews with knowledgeable experts and literature research topic and current was applied. Statistical data processing surveys yielded information to determine and identify shortcomings in the communication process of an organization and effectiveness would also use. The CRC Radio, whose main objective link, or rather to be a kind of Communication Bridge between the political organizations of youths called Country Alliance Revolution Citizen Centers, hereinafter be referred to as: CRC Cafe Policy and supporters, authorities, general public, groups of the same name. I am carrying the thinking and analysis of the philosophy of the current government. The jump that aims to Radio CRC is to achieve a communication loop technology pioneered at the national level. Currently "RADIO CRC" is from April 2015 of this online activity with two speakers and a person who controls the issuance facilities include an office where administrative issues given addresses. They are also in a mobile broadcast studio and / or recording consists of a small fourchannel console, two microphones and a laptop high capacity. Anchored provides its services on the Internet, your own website, because; While this work was going on, were given the opportunity to bring it to completion with the support of CRC-Cafeteria Policy and Dr. Roberto Cassinelli, Assemblyman belonging to the political movement Alianza PAIS, shaping and slowly creating the activities for which it was established.
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Palabras clave
RADIO, REDES SOCIALES, TECNOLOGÍA, INFORMACIÓN