Evaluación del uso de la ciclovía de la ruta de Puerto Azul como recurso turístico
Fecha
2015-11-13
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
Se evaluó las características que vinculan la ciclovía de la Ruta de Puerto Azul, aplicando el método con enfoque mixto; el universo estudiado fue de 147 ciclistas que evidenció como se encuentra la infraestructura, la poca señalización, la falta de educación vial que comprometa la seguridad, y el poco uso de la bicicleta como un medio alternativo de movilización, pese a estas contrariedades, se demuestra la factibilidad de la implementación de rutas turísticas que permiten aprovechar el gran potencial que posee la ciclovía para la práctica del cicloturismo, alternativa que busca la concienciación de un mundo más habitable mediante actividades que no deterioren al medio ambiente y mejoren la calidad de vida de los ciudadanos, alejarlos del estrés, la rutina y el sedentarismo al realizar ejercicio mientras se divierten y conocen la hermosa ciudad de Guayaquil.
This research values the characteristics that linking the bikeway Route Puerto Azul, applying the mixed method approach; the universe studied was 147 cyclists, through the actual infrastructure situation, poor road sign, lack of driver education that compromises safety, and little use of bicycles as an alternative means of mobilization were evidenced. Despite these setbacks, it is demonstrated the feasibility of implementing tourist routes that take advantage of the great potential that owns the bike path for cycle touring, awareness alternative that seeks a more livable world through activities that do not degrade the environment and improve quality of life citizens, keep them away from stress, routine and sedentary lifestyle with exercise while having fun and know the main port city, Guayaquil.
This research values the characteristics that linking the bikeway Route Puerto Azul, applying the mixed method approach; the universe studied was 147 cyclists, through the actual infrastructure situation, poor road sign, lack of driver education that compromises safety, and little use of bicycles as an alternative means of mobilization were evidenced. Despite these setbacks, it is demonstrated the feasibility of implementing tourist routes that take advantage of the great potential that owns the bike path for cycle touring, awareness alternative that seeks a more livable world through activities that do not degrade the environment and improve quality of life citizens, keep them away from stress, routine and sedentary lifestyle with exercise while having fun and know the main port city, Guayaquil.
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Palabras clave
CICLOVIA, INFRAESTRUCTURA, POTENCIALIDAD TURISTICA, CICLOTURISMO, RUTAS TURISTICAS