Análisis de la cultura ambiental en los habitantes del distrito 4 sector 29 y Argentina en la ciudad de Guayaquil
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2016-01-20
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
El propósito de este proyecto, es diseñar un plan comunicacional utilizando las redes sociales como vía de comunicación directa con los habitantes del Distrito 4, Sector de la 29 y Argentina, para capacitarlos y concientizarlos en lo que se refiere a cultura ambiental y así dar un aporte a la comunidad Como es de conocimiento mundial, la contaminación existe desde hace muchos años y ha ido en aumento notablemente con la evolución del hombre y sus diferentes hábitos, costumbres y ocupaciones practicadas a diario en perjuicio no sólo de un sitio determinado, sino al planeta. Dentro de este proyecto se enfatizan pautas sustanciales en el tema planteado. A través de la observación se determinó el problema y su origen, seguidamente, se detalla el marco teórico, donde están las fundamentaciones científicas que son las bases para el desarrollo de la propuesta. La modalidad de investigación nos permitirá determinar si es un proyecto factible, pues se investigará, para dar soluciones, estableciendo las respectivas conclusiones y recomendaciones. En la investigación se orienta el problema de contaminación, desde un punto de vista racional, porque no se puede pensar que se eliminaría de raíz, ya que es un fenómeno que afecta no solo al sector sino el mundo entero. Dentro de la zona de estudio se observa de forma muy común este inconveniente, porque sus pobladores carecen de una difusión adecuada sobre conservación ambiental, ya que si contaran con el conocimiento necesario, sus habitantes tomarían conciencia y harían los correctivos necesarios para evitar enfermedades como, la diarrea, paludismo e infecciones respiratorias, etc consecuencias propias de las amenazas latentes alrededor de sus hogares, como son residuos urbanos, industriales y escombros depositados de manera impropia.
The purpose of this project is to design a communications plan using social networking as a means of direct communication with the residents of District 4 Sector Argentina and 29, to train them and raise their awareness when it comes to environmental awareness and thus provide a contribution to the community. As global awareness of pollution existed for many years and has been increasing markedly with the evolution of man and different habits, customs and practiced daily occupations that are damaging not only to a given, but the planet site. Within this project substantial guidelines emphasize the issue raised, through observing the problem and its origin was determined, then the theoretical framework where the scientific foundations that are the basis for the development of the proposal are detailed. The type of research will allow us to determine if this is a viable project, since it is investigated to provide solutions by establishing the respective conclusions and recommendations. In researching the problem of contamination is oriented from a rational point of view, because you can not think that would tackle, as this is a phenomenon that affects not only the sector but throughout the world. Within the study area it is observed very common form of this problem because its people lack adequate dissemination of environmental conservation, as if they had the necessary knowledge and awareness residents would take the necessary corrective measures to prevent diseases such as diarrhea, malaria and respiratory infections, specific to the latent threats around their homes and urban waste, industrial and debris deposited improperly consequences. Awareness, social awareness and environmental training are consistent principles to consolidate with the times we live in order to ensure quality of life for future generations.
The purpose of this project is to design a communications plan using social networking as a means of direct communication with the residents of District 4 Sector Argentina and 29, to train them and raise their awareness when it comes to environmental awareness and thus provide a contribution to the community. As global awareness of pollution existed for many years and has been increasing markedly with the evolution of man and different habits, customs and practiced daily occupations that are damaging not only to a given, but the planet site. Within this project substantial guidelines emphasize the issue raised, through observing the problem and its origin was determined, then the theoretical framework where the scientific foundations that are the basis for the development of the proposal are detailed. The type of research will allow us to determine if this is a viable project, since it is investigated to provide solutions by establishing the respective conclusions and recommendations. In researching the problem of contamination is oriented from a rational point of view, because you can not think that would tackle, as this is a phenomenon that affects not only the sector but throughout the world. Within the study area it is observed very common form of this problem because its people lack adequate dissemination of environmental conservation, as if they had the necessary knowledge and awareness residents would take the necessary corrective measures to prevent diseases such as diarrhea, malaria and respiratory infections, specific to the latent threats around their homes and urban waste, industrial and debris deposited improperly consequences. Awareness, social awareness and environmental training are consistent principles to consolidate with the times we live in order to ensure quality of life for future generations.
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PLAN COMUNICACIONAL, CAMPAÑAS DE CONCIENTIZACION, REDES SOCIALES, MEDIO AMBIENTE