Análisis de la pluriculturalidad e interculturalidad en los medios de comunicación televisivos, con la propuesta de un seriado de reportajes con la finalidad de mostrar responsabilidad social, cultural y educacional en la ciudad de Guayaquil
Fecha
2016-01-26
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
Aun cuando Ecuador se caracterice por ser un país de una amplia gama de diversidad cultural, no se reconoce entre sus habitantes los sentimientos de pluriculturalidad e interculturalidad propios de la nación. Los medios de comunicación, particularmente la televisión tampoco contribuyen mucho a la socialización sobre esos temas. No obstante luego de aprobada de Ley Orgánica de Comunicación el 25 de junio de 2013, comenzaron a verse en la parrilla de programación de muchos canales varios programas al respecto, pero mediante esta investigación se ha podido determinar que no se trata de un tratamiento a raíz de la importancia de dar a conocer estos temas, sino más bien como parte del cumplimiento de una obligación legislativa. Mediante la aplicación de los métodos, técnicas e instrumentos pudo constatarse que las personas no tienen un dominio sobre estos temas y que los contenidos emitidos por la pantalla chica al respecto no resultan suficientes. Por tal motivo, la propuesta de esta investigación consiste en diseñar una serie de reportajes que enfaticen en varias comunidades indígenas y una comunidad afroecuatoriana, con el objetivo de dar a conocer sus culturas y brindar una muestra de la esencia pluricultural e intercultural del Ecuador.
Although Ecuador is a country characterized by a wide range of cultural diversity, it is not recognized among its inhabitants feelings of multiculturalism and intercultural own nation. The media, particularly television do not contribute much to the socialization on those issues. However after the approval of Communications Law on June 25, 2013, they began to be seen in the program schedule many channels several programs about it, but by this research has been determined that there is a treatment following the importance of publicizing these issues, but rather as part of fulfilling a legislative obligation. By applying the methods, techniques and tools it could be seen that people have no control over these issues and the content broadcast on television about not enough. Therefore, the proposal of this research is to design a series of reports that emphasize various indigenous communities and Afro-Ecuadorian community, in order to publicize their cultures and provide a sample of the multicultural and intercultural essence of Ecuador.
Although Ecuador is a country characterized by a wide range of cultural diversity, it is not recognized among its inhabitants feelings of multiculturalism and intercultural own nation. The media, particularly television do not contribute much to the socialization on those issues. However after the approval of Communications Law on June 25, 2013, they began to be seen in the program schedule many channels several programs about it, but by this research has been determined that there is a treatment following the importance of publicizing these issues, but rather as part of fulfilling a legislative obligation. By applying the methods, techniques and tools it could be seen that people have no control over these issues and the content broadcast on television about not enough. Therefore, the proposal of this research is to design a series of reports that emphasize various indigenous communities and Afro-Ecuadorian community, in order to publicize their cultures and provide a sample of the multicultural and intercultural essence of Ecuador.
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Palabras clave
PLURICULTURALIDAD, INTERCULTURALIDAD, COMUNICACIÓN