Estudio sobre el impacto social de los contenidos de los programas de televisión dirigidos a la audiencia infantil, en la parroquia Luz de América, cantón Santo Domingo, provincia de Santo Domingo de los Tsáchilas. 2015
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2016-01-26
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
El presente proyecto tiene por objetivo la realización de una investigación sobre el impacto social que generan los contenidos de los programas televisivos infantiles en los niños que viven en la parroquia Luz de América, cantón Santo Domingo, Santo Domingo de los Tsáchilas.
La audiencia infantil del presente trabajo de investigación estarán conformadas por niños de edades entre los 3 a 7 años, pertenecientes a una clase social/económica media baja/baja. Los niños son parte del extenso número de personas que ven televisión, y son quizás los más vulnerables ante sus mensajes, debido la falta de formación ideológica, social, cultural y de valores, desde la que son interpretados y asimilados los mensajes transmitidos en este medio televisivo. Por ello, considero de interés una revisión del conocimiento hasta hoy disponible sobre la incidencia de los programas infantiles de televisión en los niños, específicamente, del cantón ya mencionado.
Los objetivos de este trabajo se centrarán en situar a la televisión como el medio masivo de comunicación dominante dentro de la vida de las personas, que se transforma en el primer acercamiento que tienen muchos niños a una realidad exterior a la de sus hogares.
Además, se estudiará la pantalla como la primera puerta de entrada de información, incitación y significación, además de la recibida por su familia, tomando siempre en cuenta que los niños se constituyen como seres sociales por medio de la experiencia, y que son parte activa de la audiencia en la que participan y selectores de aquello que desean ver.
This project aims at conducting research on the social impact generated by the content of children's television programs for children living in the parish Light of America Region Santo Domingo, Santo Domingo de los Tsáchilas. Infant hearing in this research will be made up of children aged between 3-7 years old, belonging to a low / lower middle social / economic class. Children are part of the large number of people who watch television, and are perhaps the most vulnerable to their message, given the lack of ideological, social, cultural background and values, from which they are interpreted and assimilated the messages transmitted in this medium television. Therefore, I consider a review of the interest to date knowledge available about the incidence of children's television programs on children specifically mentioned Canton. The objectives of this work will focus on putting the television as the dominant mass medium of communication in the lives of people, which becomes the first approach that many children have a reality outside of their homes. Also, the screen as the first gateway to information, incitement and significance will be discussed in addition to that received by his family, always taking into account that children are as social beings through experience, and an active part the audience involved and the selectors what they want to see.
This project aims at conducting research on the social impact generated by the content of children's television programs for children living in the parish Light of America Region Santo Domingo, Santo Domingo de los Tsáchilas. Infant hearing in this research will be made up of children aged between 3-7 years old, belonging to a low / lower middle social / economic class. Children are part of the large number of people who watch television, and are perhaps the most vulnerable to their message, given the lack of ideological, social, cultural background and values, from which they are interpreted and assimilated the messages transmitted in this medium television. Therefore, I consider a review of the interest to date knowledge available about the incidence of children's television programs on children specifically mentioned Canton. The objectives of this work will focus on putting the television as the dominant mass medium of communication in the lives of people, which becomes the first approach that many children have a reality outside of their homes. Also, the screen as the first gateway to information, incitement and significance will be discussed in addition to that received by his family, always taking into account that children are as social beings through experience, and an active part the audience involved and the selectors what they want to see.