Análisis del nivel cultural que tienen los estudiantes de la Facultad de Comunicación Social del primer semestre de la carrera de Comunicación Social en la ciudad de Guayaquil
Fecha
2016-03-10
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
El presente trabajo de titulación se encuentra direccionado en la ejecución de un plan de comunicación, cuyo objetivo sea fomentar e informar sobre la cultura y los personajes históricos de la ciudad de Guayaquil, debido a que se tiene conocimiento que actualmente los jóvenes no sienten una atracción por aprender sobre este tema; además, que, a causa de los medios sociales y la tecnología, se ha venido perdiendo cada vez más el interés por relacionarse o integrarse con la cultura antigua de su país y ciudad. Es fundamental que los jóvenes tengan conocimiento de la ciudad en donde nacieron y crecieron, y quienes estuvieron a cargo de desarrollarla y volverla lo que es ahora. Por otro lado, a través del plan de comunicación también se pretende que los jóvenes formen una convivencia entre ellos y mejoren la relación grupal, y que, con esto, tanto la comunicación como la cultura, ayudan a desenvolverse en los diferentes ámbitos de su vida.
This research is addressed in the implementation of a communication plan, which aims to promote and inform about the culture and the historical characters of the city of Guayaquil, because it is known that today young people do not feel an attraction to learn about the subject; moreover, because of social media and technology it has been increasingly losing interest related or integrated with the ancient culture of the country and the city. It is essential that young people are aware of the city where they were born and raised, and they are who are in charge of developing and making the city how it is now. On the other hand, through the communication plan is also gives to the young people the form of coexistence and it also improves the relationship in the group, with all of this, both communication and culture, help to develop our life in different areas.
This research is addressed in the implementation of a communication plan, which aims to promote and inform about the culture and the historical characters of the city of Guayaquil, because it is known that today young people do not feel an attraction to learn about the subject; moreover, because of social media and technology it has been increasingly losing interest related or integrated with the ancient culture of the country and the city. It is essential that young people are aware of the city where they were born and raised, and they are who are in charge of developing and making the city how it is now. On the other hand, through the communication plan is also gives to the young people the form of coexistence and it also improves the relationship in the group, with all of this, both communication and culture, help to develop our life in different areas.
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Palabras clave
CULTURA, DEFICIENCIA, CONOCIMIENTO, CONOCIMIENTO CULTURAL