Estudio de mercado para la implementación de un centro de capacitación de deportes extremos en el cantón Zaruma en la provincia de El Oro 2015
Fecha
2016-02-23
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
En la provincia de El Oro – cantón Zaruma, se enfoca el estudio de mercado para implementar un Centro de Capacitación de Deportes Extremos. Ya que Ecuador ha adoptado la actividad turística como un fenómeno del cual muchas ciudades han sacado provecho y estabilizado su rentabilidad para implementar mejoras e invertir, en la zona montañosa, ya que guarda grandes recursos en las distintas localidades donde se practican una variedad de deportes extremos, los cuales son realizados sin ninguna medida de precaución, debido a esto se ha determinado la necesidad de analizar, la creación de un Centro de Capacitación de Deportes Extremos dirigido para turistas aficionados y personas interesadas en practicar este tipo de actividades con seguridad.
De acuerdo a la investigación se ha podido identificar que los turistas mantienen un nivel intermedio, en cuanto a deportes extremos se refiere, por consiguiente, sus habilidades se enfocan en las alternativas deportivas identificadas como el canopy, rafting, canyoning, rapel, tubbing, etc. Lo que la demanda sugiere como una necesidad complementaria a esto, es la creación de un centro de capacitación de deportes extremos que provea los servicios de alquiler de equipos y además de entrenamiento de las diferentes disciplinas deportivas mencionadas anteriormente, conjunto a un seguro de vida que le dé al deportista la plena seguridad y tranquilidad al practicar estas actividades sin riesgo alguno.
La realización del proyecto de Centro de Capacitación de Deportes Extremos en el cantón Zaruma de la Provincia de El Oro, no causará daños ambientales a la zona, y por el contrario contribuirá de manera positiva a la conservación del hábitat existente en el área, así como también dará a conocer los atractivos naturales que posee el cantón.
In the province of El Oro - Canton Zaruma, market research focuses to implement a Training Center of Extreme Sports. Since Ecuador has adopted tourism as a phenomenon which many cities have benefited and stabilized its profitability to implement improvements and invest in the mountainous area as large resources stored in different locations where they practice a variety of extreme sports , which are made without any precaution, because this has determined the need to analyze the creation of a Training Center of Extreme Sports fans headed for tourists and people interested in practicing such activities safely. According to the research has been identified that tourists hold an intermediate level, in terms of extreme sports is concerned, therefore, their skills focus on sports alternatives identified as the canopy, rafting, canyoning, abseiling, tubbing, etc . So demand suggests a complementary need this, is the creation of a training center that provides the extreme sports equipment rental services and further training of various sports above, set to a life insurance give the athlete full security and tranquility to practice these activities without any risk. The project of Training Center of Extreme Sports in Canton Zaruma in the province of El Oro, will not cause environmental damage to the area, and instead make a positive contribution to the conservation of existing habitat in the area way and also it will release the natural attractions that owns the county.
In the province of El Oro - Canton Zaruma, market research focuses to implement a Training Center of Extreme Sports. Since Ecuador has adopted tourism as a phenomenon which many cities have benefited and stabilized its profitability to implement improvements and invest in the mountainous area as large resources stored in different locations where they practice a variety of extreme sports , which are made without any precaution, because this has determined the need to analyze the creation of a Training Center of Extreme Sports fans headed for tourists and people interested in practicing such activities safely. According to the research has been identified that tourists hold an intermediate level, in terms of extreme sports is concerned, therefore, their skills focus on sports alternatives identified as the canopy, rafting, canyoning, abseiling, tubbing, etc . So demand suggests a complementary need this, is the creation of a training center that provides the extreme sports equipment rental services and further training of various sports above, set to a life insurance give the athlete full security and tranquility to practice these activities without any risk. The project of Training Center of Extreme Sports in Canton Zaruma in the province of El Oro, will not cause environmental damage to the area, and instead make a positive contribution to the conservation of existing habitat in the area way and also it will release the natural attractions that owns the county.
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ESTUDIO, TURISMO DE AVENTURA, DEPORTES EXTREMOS, ANALISIS, OBJETIVOS