Proyecto de exportación de paja toquilla a la Parroquia Catacaos del departamento de Piura en Perú
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Fecha
2011-10-06
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Universidad de Guayaquil. Facultad de Ciencias Económicas
Resumen
El presente proyecto formulará la viabilidad técnica para la instalación de la empresa EXMAPAGRI S.A. dedicada a la comercialización internacional (exportación) de PAJA TOQUILLA como materia prima, hacia el mercado de la Parroquia de CATACAOS en el Departamento de Piura en Perú, considerando que la empresa ingrese a competir en un mercado poco explotado y que tiene una proyección de crecimiento.
Inicialmente, se analizará las condiciones del mercado donde se comercializa la PAJA TOQUILLA que es al cual se pretende ingresar, un mercado poco explotado pero que cuenta con un alto potencial. Se describirá en el proyecto, el enfoque que la empresa tendrá como proveedor considerando el creciente volumen de demanda de CATACAOS. Posteriormente se plantearán los objetivos a alcanzar incluyendo los beneficios que generará la comercialización de la PAJA TOQUILLA para el país y sector donde se pretende desarrollar el proyecto.
Finalmente se definirán las conclusiones generales de que hayan obtenido de la realización del proyecto con base a los datos y determinaciones hechas en cada una de las partes realizadas.
Para la realización de la investigación y llegar a los resultados se consideraron varias fuentes de consultas, fuentes primarias, fuentes secundarias, información de campo (encuesta) planteada con resultados
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arrojados en el mercado deseado para su realización y tabulación de datos; también se contó con información obtenida en internet, libros, revistas económicas y otros medios disponibles.
This project will establish the technical feasibility for the installation of the company EXMAPAGRI SA dedicated to international marketing (export) of PAJA TOQUILLA as raw material to the market CATACAOS Parish in the Department of Piura in Peru, considering that the company go to compete in an untapped market and has a projected growth . Initially, we will analyze market conditions where TOQUILLA STRAW sells it which is seeking to enter an untapped market but has great potential. Be described in the project, the company will focus as a provider considering the growing demand CATACAOS volume. Subsequently be raised to achieve goals including marketing benefits generated TOQUILLA STRAW for the country and industry which aims to develop the project. Finally, define the overall conclusions that have been obtained from the project based on the data and determinations made in each of the parts made. To carry out the investigation and reach the results considered several sources of consultations, primary sources, secondary sources, field information (survey) results raised with 7 thrown in the target market for its implementation and tabulation of data, information was also obtained on the Internet, books, business magazines and other available means.
This project will establish the technical feasibility for the installation of the company EXMAPAGRI SA dedicated to international marketing (export) of PAJA TOQUILLA as raw material to the market CATACAOS Parish in the Department of Piura in Peru, considering that the company go to compete in an untapped market and has a projected growth . Initially, we will analyze market conditions where TOQUILLA STRAW sells it which is seeking to enter an untapped market but has great potential. Be described in the project, the company will focus as a provider considering the growing demand CATACAOS volume. Subsequently be raised to achieve goals including marketing benefits generated TOQUILLA STRAW for the country and industry which aims to develop the project. Finally, define the overall conclusions that have been obtained from the project based on the data and determinations made in each of the parts made. To carry out the investigation and reach the results considered several sources of consultations, primary sources, secondary sources, field information (survey) results raised with 7 thrown in the target market for its implementation and tabulation of data, information was also obtained on the Internet, books, business magazines and other available means.
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Palabras clave
EXPORTACIONES, PAJA TOQUILLA, ESTUDIO DE MERCADO, PERÚ