Valoración de la predisposición a la rehabilitación de los adictos a bebidas alcohólicas y drogas para la implementación de un centro de cuidado psicológico para niveles socioeconomicos altos de la ciudad de Guayaquil
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2013-08-28
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Publicidad y Mercadotecnia
Resumen
El trabajo de investigación se baso en la premisa empírica de que
existen personas con desordenes de adicción y que están atadas de una
u otra manera a un sistema de vida muy desagradable no sólo para ellos
sino para su familia. Ahora es común ver como la irresponsabilidad de
padres ha permitido que se sirvan bebidas alcohólicas en fiesta de 15, 16
y 17 años por lo que el marco teórico de este trabajo, permite recabar la
información para el entendimiento de la propuesta que es la apertura de
un centro de rehabilitación y control de personas que consideren ellos
mismos o sus familiares cercanos que están en un problema que pueden
salir con el tratamiento adecuado. Los beneficiados de este proyecto
serán los que padecen estos desórdenes y también la sociedad que se
ha venido de a menos con el consumismo. El método de investigación
fue respaldado con encuestas que permitieron conocer los calores
principales perdidos que pueden ser utilizados en el plan de mercadeo
que propuso dos campañas de comunicación, la primera destinada al
autocontrol y la segunda a la de afección que tiene el entorno familiar
con los padecen de adicciones. El estudio financiero se hizo tratando de
armar un centro de primera calidad con los más modernos equipos e
instalaciones que permitan ubicar en Urdenor esta clínica, en el
marketing mix destaca esta plaza pues ubicarse en sitios demasiado
cercanos a la zona de riesgo o de consumo es contraproducente por la
vergüenza que s siente en asistir a estos centros por lo que la ubicación
juega un rol importante, pues tampoco debía ser demasiado lejos de los
sectores donde se establecerán las estrategias, que en este caso están
representados por los niveles socio económicos medios altos y altos.
The research was based on the premise that empirical there are people with addiction disorders and are tied in a Either way a very unpleasant way of life not only for themselves but for his family. It is now common to see the irresponsibility of parents has allowed alcohol is served in party of 15, 16 and 17 so that the theoretical framework of this work, opportunity to get the information for the understanding of the proposal is opening a rehabilitation and control of persons who consider them themselves or their close relatives are in a problem that can out with proper treatment. The beneficiaries of this project will be those who suffer from these disorders and society that has come from within with consumerism. The research method was supported by surveys that allowed us to know the heat lost key that can be used in the marketing plan that proposed two campaigns, the first aimed at self and the second to the condition that has the family addictions to suffer. The financial study was trying to put together a quality center with the most modern equipment and facilities enabling Urdenor locate in this clinic, the marketing mix for this square stands located at sites too near the danger zone or consumption is counterproductive for the s feel shame in attending these centers so that the location plays an important role, as should not be too far from the sectors which will establish the strategies, which in this case are represented by the upper middle socioeconomic levels and high.
The research was based on the premise that empirical there are people with addiction disorders and are tied in a Either way a very unpleasant way of life not only for themselves but for his family. It is now common to see the irresponsibility of parents has allowed alcohol is served in party of 15, 16 and 17 so that the theoretical framework of this work, opportunity to get the information for the understanding of the proposal is opening a rehabilitation and control of persons who consider them themselves or their close relatives are in a problem that can out with proper treatment. The beneficiaries of this project will be those who suffer from these disorders and society that has come from within with consumerism. The research method was supported by surveys that allowed us to know the heat lost key that can be used in the marketing plan that proposed two campaigns, the first aimed at self and the second to the condition that has the family addictions to suffer. The financial study was trying to put together a quality center with the most modern equipment and facilities enabling Urdenor locate in this clinic, the marketing mix for this square stands located at sites too near the danger zone or consumption is counterproductive for the s feel shame in attending these centers so that the location plays an important role, as should not be too far from the sectors which will establish the strategies, which in this case are represented by the upper middle socioeconomic levels and high.