“PLAN DE COMUNICACIÓN EXTERNA PARA FOMENTAR EL PERFIL INSTITUCIONAL DE LA DIRECCIÓN DISTRITAL 12D03 QUEVEDO – MOCACHE MIES, PROVINCIA DE LOS RÍOS, AÑO 2016”
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2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Los Ríos, es una de las 24 provincias de la República del Ecuador, localizada en
la Región Costa del país. Su capital es Babahoyo y su ciudad más poblada
es Quevedo. Es considerada como uno de los más importantes centros agrícolas del
Ecuador. Dentro del territorio están instaladas muchas instituciones gubernamentales
que promueven el cumplimiento del Buen Vivir de la ciudadanía. Una de esas
dependencias gubernamentales es el Ministerio de Inclusión Económica y Social, por
su función cumple un rol importante en la comunidad, sin embargo, se desconoce su
funcionamiento. El objetivo de la investigación es elaborar un Plan de comunicación
externa para fomentar el perfil institucional de la Dirección Distrital 12D03 Quevedo -
Mocache MIES, es trascendental fortalecer la relaciones entre los usuarios, medios e
institución; para el efecto, se aplicó la metodología cuantitativa y el método de
observación, la técnicas de la encuesta y la entrevista que se sostienen en
instrumentos como los cuestionarios de preguntas abiertas y cerradas; la población
considerada fue la totalidad de acuerdo al censo de población y vivienda del 2010 y la
muestra fue de 383. La argumentación teórica está determinada por los principales
conceptos y definiciones que sirven para la investigación. Con la aplicación de los
métodos y el análisis de los resultados se nota que la gestión del departamento de
relaciones públicas del MIES es regular, ante estos resultados se justifica desarrollar
el plan a través de estrategias de comunicación externa que permitirán fomentar el
perfil de la institución.
Los Ríos, is one of the 24 provinces of the Republic of Ecuador, located in the coastal region of the country. Its capital is Babahoyo and its most populous city is Quevedo. It is considered one of the most important agricultural centers of Ecuador. Within the territory they are installed many government institutions that promote compliance with the Good Life of the citizenship. One of those government agencies is the Ministry of Economic and Social Inclusion, by function plays an important role in the community, however, its operation is unknown. The objective of the research is to develop an external communication plan to promote the institutional profile of the District Address 12D03 Quevedo - Mocache MIES, it is crucial to strengthen the relationships between users, media and institution; for effect, quantitative methodology and the method of observation, survey techniques and interview are held in instruments such as questionnaires open and closed questions was applied; the target population was all according to the census of population and housing 2010 and the sample was 383. The theoretical argument is determined by the main concepts and definitions used for research. With the application of methods and analysis of results is noted that the management of public relations department of MIES is regular, before these results is justified develop the plan through strategies of external communication that will promote the profile of the institution .
Los Ríos, is one of the 24 provinces of the Republic of Ecuador, located in the coastal region of the country. Its capital is Babahoyo and its most populous city is Quevedo. It is considered one of the most important agricultural centers of Ecuador. Within the territory they are installed many government institutions that promote compliance with the Good Life of the citizenship. One of those government agencies is the Ministry of Economic and Social Inclusion, by function plays an important role in the community, however, its operation is unknown. The objective of the research is to develop an external communication plan to promote the institutional profile of the District Address 12D03 Quevedo - Mocache MIES, it is crucial to strengthen the relationships between users, media and institution; for effect, quantitative methodology and the method of observation, survey techniques and interview are held in instruments such as questionnaires open and closed questions was applied; the target population was all according to the census of population and housing 2010 and the sample was 383. The theoretical argument is determined by the main concepts and definitions used for research. With the application of methods and analysis of results is noted that the management of public relations department of MIES is regular, before these results is justified develop the plan through strategies of external communication that will promote the profile of the institution .
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PLAN, RELACIONES PÚBLICAS, COMUNICACIÓN EXTERNA
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APA