Viabilidad informática y operativa en la expansión de comunicación digital en la web.
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Fecha
2016
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Universidad de Guayaquil
Resumen
La era de la informática trajo consigo el incremento de múltiples empresas u
organizaciones dedicadas a trabajar mediante el comercio de hardware y software,
respectivamente, en el tema viabilidad informática y operativa en la expansión de
comunicación digital en la web, es un servicio distinto, donde las empresas que manejan
recursos informáticos de grandes esferas de tecnología, requieren muchas veces el
control y manejo de una imagen corporativa reflejada en el uso de la web, y el bienestar
de todos los usuarios que la visitan, el problema es que muchas veces no se tiene un
despliegue de control de la información que se desplaza, estableciendo un limitante en
la comunicación con promociones y publicidad recreativa para que visiten la página y a
la vez se puedan informar con los productos y servicios que ofrecen nuestro cliente, el
objetivo de la investigación es analizar la viabilidad informática y operativa en la
comunicación digital en la web, con el fin de que una nueva organización se encargue
de desplegar promociones y publicidades de otras web para que de esa forma ampliar
las ventas y la expansión a nuevos clientes. En conclusión la realización de una
empresa de características digital, implica el tener un equipo de trabajo dedicado al
análisis de las tendencias de visitas en la web de los principales clientes, considerando
un amplio esquema de garantías y soluciones a la información que se procesa.
The computer age brought with it an increase in multiple companies or organizations dedicated to working through trade hardware and software, respectively, on the subject computer and operational in the expansion of digital communication on the web viability, it is a different service, where companies that manage iT resources of large areas of technology, often require the control and management of a corporate image reflected in the use of the web, and welfare of all users who visit it, the problem is often not has a display control information moving, setting a limitation in communication with promotions and recreational publicity for visiting the page at the same time can be reported with the products and services offered by our client, the goal of the research is analyze the information and operational feasibility in digital communication on the web, so that a new organization is responsible to deploy promotions and advertising for websites to thereby expand sales and expansion into new customers. In conclusion the realization of a company of digital features, involves having a team dedicated to analyzing trends in website visits key customers, considering a broad outline of guarantees and solutions to information being processed.
The computer age brought with it an increase in multiple companies or organizations dedicated to working through trade hardware and software, respectively, on the subject computer and operational in the expansion of digital communication on the web viability, it is a different service, where companies that manage iT resources of large areas of technology, often require the control and management of a corporate image reflected in the use of the web, and welfare of all users who visit it, the problem is often not has a display control information moving, setting a limitation in communication with promotions and recreational publicity for visiting the page at the same time can be reported with the products and services offered by our client, the goal of the research is analyze the information and operational feasibility in digital communication on the web, so that a new organization is responsible to deploy promotions and advertising for websites to thereby expand sales and expansion into new customers. In conclusion the realization of a company of digital features, involves having a team dedicated to analyzing trends in website visits key customers, considering a broad outline of guarantees and solutions to information being processed.
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Palabras clave
WEB, INFORMATICA, REDES SOCIALES, VIABILIDAD, IMAGEN