ANÁLISIS DEL FACTOR DE DECISIÓN DE LOS AFICIONADOS PARA ASOCIARSE AL EQUIPO DE BARCELONA SPORTING CLUB EN LA CIUDAD DE GUAYAQUIL
Cargando...
Fecha
2017-08
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
UNIVERSIDAD DE GUAYAQUIL
Resumen
El presente trabajo de titulación comprende e investiga el comportamiento de los hinchas
frente a la idea de asociarse al Club al que son aficionados, y los factores determinantes que
influyen en la toma de decisiones. Para lo tanto se ha tomado como componente principal a
Barcelona Sporting Club, el cual es uno de los equipos con mayor popularidad en el país y que
actualmente conlleva una deuda considerable; que busca incrementar el número de socios con
el propósito de que el aficionado aporte mensualmente al club.
Se aplicado la encuesta como un método cuantitativo que brinde porcentajes y datos
confiables sobre las opiniones de los hinchas, realizadas en los exteriores del estadio
Monumental Banco Pichincha, específicamente en las localidades General Norte, Sur y
Preferencia; donde se encuentra el grupo objetivo al que nos dirigimos.
The present work of qualification includes and investigates the behavior of the fans in front of the idea of associating with the club to which they are amateur, and the determinant factors that influence the decision making. For this reason it has been taken as main component to Barcelona Sporting Club, which is one of the most popular teams in the country and which currently carries a considerable debt; That seeks to increase the number of members for the purpose that the fan contributes monthly to the club. The survey was applied as a quantitative method that provides reliable percentages and data on the opinions of the fans, made on the exteriors of the Estadio Monumental Banco Pichincha, specifically in the general North, south and preference locations; Where the target group is headed.
The present work of qualification includes and investigates the behavior of the fans in front of the idea of associating with the club to which they are amateur, and the determinant factors that influence the decision making. For this reason it has been taken as main component to Barcelona Sporting Club, which is one of the most popular teams in the country and which currently carries a considerable debt; That seeks to increase the number of members for the purpose that the fan contributes monthly to the club. The survey was applied as a quantitative method that provides reliable percentages and data on the opinions of the fans, made on the exteriors of the Estadio Monumental Banco Pichincha, specifically in the general North, south and preference locations; Where the target group is headed.
Descripción
PDF
Palabras clave
FÚTBOL, COMPORTAMIENTO, HINCHAS, DECISIONES, FACTORES
Citación
APA