Diseño de una empresa que confecciona y comercializa prendas de vestir para mujeres entre 18 hasta 40 años en la Ciudad de Guayaquil
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente plan de negocio se encuentra direccionado a la confección de prendas para
vestir para mujeres de 18 a 40 años de la ciudad de Guayaquil. El proyecto tiene como
objetivo, brindar opciones a este segmento, ofreciendo ropa de calidad, de fabricación
nacional a precios accesibles. Si bien, el mercado femenino en ocasiones puede ser exigente,
la empresa tratará de brindar variedad a sus clientes, comercializando leggins, croptops,
vestidos, pantalones y más. La empresa contará con personal capacitado, tanto en áreas de
producción y administración, para asegurar el rendimiento óptimo de la compañía, y que, con
ayuda de la publicidad, se pueda posicionar en el mercado y generar la rentabilidad esperada.
Para poder ejecutar el plan, fue necesario realizar un estudio de la situación actual de la
empresa y de su competencia, información que ayudo en el proceso de la elección de precios,
recursos y demás aspectos requeridos para instaurar un negocio exitoso.
The present business plan is directed to clothing and clothing for women from 18 to 40 years of age in the city of Guayaquil. The project aims to offer options to this segment, offering quality clothes, made domestically at affordable prices. Although the women's market can sometimes be demanding, the company will try to offer variety to its customers, marketing leggins, croptops, dresses, trousers and more. The company will have trained personnel, both in areas of production and administration, to ensure optimum performance of the company, and with the help of advertising, can be positioned in the market and generate the expected profitability. In order to execute the plan, it was necessary to carry out a study of the current situation of the company and its competition, information that helped in the process of choosing prices, resources and other aspects required to establish a successful business.
The present business plan is directed to clothing and clothing for women from 18 to 40 years of age in the city of Guayaquil. The project aims to offer options to this segment, offering quality clothes, made domestically at affordable prices. Although the women's market can sometimes be demanding, the company will try to offer variety to its customers, marketing leggins, croptops, dresses, trousers and more. The company will have trained personnel, both in areas of production and administration, to ensure optimum performance of the company, and with the help of advertising, can be positioned in the market and generate the expected profitability. In order to execute the plan, it was necessary to carry out a study of the current situation of the company and its competition, information that helped in the process of choosing prices, resources and other aspects required to establish a successful business.
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ASESORAMIENTO, SUSTENTABILIDAD, EMPRESARIAL, MICROEMPRESA