Determinación de las causas de la escasa programación en el canal de Vinces para la realización de un programa de variedades
No hay miniatura disponible
Fecha
2012-08
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil. Facultad de Comunicación Social.
Resumen
El propósito de este proyecto es determinar las causas que conllevan a la escasa programación del canal de Vinces. En su largo tiempo al aire, no ha obtenido una programación que logre la audiencia debida, la misma que a su vez es necesaria para mantenerse al aire, tampoco las estrategias y las ideas propuestas con anterioridad han logrado mantener el grado de sintonía deseado. De la investigación realizada, nace la posibilidad de proponer un programa de variedades, que defendido y a la vez fundamentado en el marco teórico del proyecto, realza y denota la importancia de la comunicación emisor, receptor y mensaje y el entretenimiento en la televisión, con los métodos utilizados para lograr resultados favorables para la elaboración del proyecto, contando con el método científico que logre asentar las bases de la propuesta. Los primeros beneficiarios serán los empleados de la cadena televisiva que lograran portar ideas que establecerán la comunicación más solida en su trabajo, está a su vez ayudara a obtener mayor audiencia, el segundo beneficiario será la ciudadanía vinceña que obtendrá su propio programa, además aportara con la iniciativa del proyecto. Las herramientas a utilizarse serán la entrevista que será de mucha ayuda para obtener información que sea relevante dentro de la empresa, la encuesta a la ciudadanía vinceña que nos ayudara con la obtención de resultados acertados a la investigación.
The purpose of this project is to determine the causes that lead to poor programming channel Vinces. In his long time outside, has not obtained a schedule that achieves the appropriate audience, the same which in turn is necessary to keep the air, nor the strategies and ideas previously proposed have managed to maintain the desired degree of harmony. In this research, comes the possibility of proposing a variety show, which defended and yet grounded in the theoretical framework of the project, enhances and denotes the importance of communication transmitter, receiver and message and entertainment on television, with the methods used to achieve favorable outcomes for project development, with the scientific method that achieves lay the foundations of the proposal. The first beneficiaries will be employees of the broadcaster to carry succeed in communicating ideas to establish more solid in their work, this in turn will help to achieve wider audience, the second beneficiary is the public vinceña will get his own show, also furnish to initiated the project. The tools used are the interview that will be helpful for information that is relevant within the company, the citizenship vinceña survey to help us with the successful outcome of the investigation.
The purpose of this project is to determine the causes that lead to poor programming channel Vinces. In his long time outside, has not obtained a schedule that achieves the appropriate audience, the same which in turn is necessary to keep the air, nor the strategies and ideas previously proposed have managed to maintain the desired degree of harmony. In this research, comes the possibility of proposing a variety show, which defended and yet grounded in the theoretical framework of the project, enhances and denotes the importance of communication transmitter, receiver and message and entertainment on television, with the methods used to achieve favorable outcomes for project development, with the scientific method that achieves lay the foundations of the proposal. The first beneficiaries will be employees of the broadcaster to carry succeed in communicating ideas to establish more solid in their work, this in turn will help to achieve wider audience, the second beneficiary is the public vinceña will get his own show, also furnish to initiated the project. The tools used are the interview that will be helpful for information that is relevant within the company, the citizenship vinceña survey to help us with the successful outcome of the investigation.
Descripción
Palabras clave
TELEVISION, COMUNICACION, PROGRAMA DE VARIEDADES, ENTRETENIMIENTO