Análisis de la necesidad del conocimiento de los temas sociales en el guasmo sur para la creación de una gazeta semanal gratuita
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2012-08
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Universidad de Guayaquil. Facultad de Comunicación Social.
Resumen
La presente investigación nace luego que se definiera como tema de análisis para determinar que en el sector del Guasmo al sur de la ciudad de Guayaquil, no existiera ninguna revista o gazeta informativa que recogiera los problemas sociales del sector con distribución gratuita mediante el proceso de observación y encuesta se llegó a la final conclusión que al sur de la ciudad no existe ningún tipo de revista folleto o gazeta de circulación, distribución gratuita, luego del proceso de validación se formuló las variables de investigación las cuales dieron como resultado que no existe una gazeta informativa de problemas sociales al sur de Guayaquil después de recolectada la información se consideraron las preferencias por el medio escrito. La Gazeta informativa tendría circulación semanal, considerando que servirá para que la población pueda expresar todas sus inquietudes y problemas que le aquejan en su diario vivir. Con una excelente calidad de diseño e impresión se aprovechara para conseguir auspiciantes del sector y empresa privada que ayudaran a financiar la entrega gratuita y por ende la continuidad, además con fotos donde se resalte el espíritu altruista y de compromiso de la población, para sacar a relucir que ellos están en posibilidad de ser un ente de cambio en su comunidad, por consecuencia será más eficaz la llegada al público en general los cuales están segmentados en hombres, mujeres y niños, quienes serán los primeros beneficiados de este proyecto informativo ya que tendrán la oportunidad recibir información veraz, oportuna y amena en lugares donde no se accede a la compra de revistas por costos. Se espera conseguir un acercamiento más activo y propositivo con la comunidad, esto incrementar la autoestima de la gente y motivara a otros para que se sumen al proceso de renovación y de aprendizaje en mejora de su sector.
This research comes after it was defined as a subject of analysis to determine that Guasmo sector south of the city of Guayaquil , there are no local magazine or pick gazeta informative social problems with free distribution sector through the process of observation survey and came to the conclusion that the south end of town there is no kind of magazine circulation gazeta brochure or free distribution , then the validation process was formulated research variables which resulted gazeta there is no informative social problems south of Guayaquil after collected information preferences were considered by written means . The Gazeta informative weekly circulation would , considering that serve to enable people to express all their concerns and problems afflicting it in their daily lives . With excellent design and printing quality is exploited to get sponsors and private sector to help fund free delivery and continuity thus also with photos which highlight the altruistic spirit and commitment of the people , to bring fore they are in a position to be an entity of change in their community will be more effective consequently arrival to the general public which are segmented into men, women and children, who will be the first beneficiaries of our information as they will the opportunity to receive accurate , timely and entertaining in places where there is access to the purchase of magazines costs. We expect to achieve a more active and proactive with the community , this will increase the self-esteem of the people and motivate others to join the process of renewal and improvement of learning in their sector.
This research comes after it was defined as a subject of analysis to determine that Guasmo sector south of the city of Guayaquil , there are no local magazine or pick gazeta informative social problems with free distribution sector through the process of observation survey and came to the conclusion that the south end of town there is no kind of magazine circulation gazeta brochure or free distribution , then the validation process was formulated research variables which resulted gazeta there is no informative social problems south of Guayaquil after collected information preferences were considered by written means . The Gazeta informative weekly circulation would , considering that serve to enable people to express all their concerns and problems afflicting it in their daily lives . With excellent design and printing quality is exploited to get sponsors and private sector to help fund free delivery and continuity thus also with photos which highlight the altruistic spirit and commitment of the people , to bring fore they are in a position to be an entity of change in their community will be more effective consequently arrival to the general public which are segmented into men, women and children, who will be the first beneficiaries of our information as they will the opportunity to receive accurate , timely and entertaining in places where there is access to the purchase of magazines costs. We expect to achieve a more active and proactive with the community , this will increase the self-esteem of the people and motivate others to join the process of renewal and improvement of learning in their sector.
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Palabras clave
COMUNICACION, TEMAS SOCIALES, EDUCACION, INFORMACION