Estudio para la realización de una agenda cultural en la revista dominguero de diario extra de la ciudad de Guayaquil
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2012-06
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
El desarrollo de la agenda cultural para diario Extra en su suplemento Dominguero, está proyectado a recuperar los valores y costumbres de los habitantes de Guayaquil para el enriquecimiento cultural; el mismo que se ha desenvuelto tomando en consideración diversos factores como procesos de aculturación y cambios sociales; lo que da como resultado diferentes formas de vida que se reflejan en los valores adoptados de una sociedad que no es la nuestra. Por lo cual se ha realizado una investigación que comprueba que es preciso rescatar y revalorizar las costumbres de un pueblo, que se logrará con la implementación de eventos inéditos bajo el desarrollo de una agenda basada en el arte y cultura guayaquileña.
Este estudio muestra a través de encuestas, que los programas culturales establecidos en la actualidad no cuentan con un sistema de difusión y promoción masivo, ni con eventos que estén direccionados a rescatar la identidad guayaquileña, partiendo de esta primicia se ha realizado la propuesta de nuevos eventos, manejados con el apoyo directo de entidades que están ligadas al turismo, la ciencia, la educación y la comunicación, que demuestre y de un ambiente social prioritario al desarrollo cultural de la ciudad.
The course of the schedule is plain to recover the values and customs of the inhabitants of the city of Guayaquil, for theirs culture and enrichment, the same that has been going on taken into account several factors like processes of culturization and social changes, with the result of different ways of living reflected in the adopted values of a society that is not the one we know and lives. There for an investigation has been done to prove that is necessary to stand out and revalue the custom of the population that will be achieved with the implementation of unpublished events under the control of at schedule based on the art and culture of the city of Guayaquil. This study shows through a survey that the culture programs established nowadays, do not have a massive diffusion and promotion system, and events that are headed to rescue the identity of the people of Guayaquil. Starting for this point at propose of new events conduced a helped by entities relates to tourism and the city culture development has been done.
The course of the schedule is plain to recover the values and customs of the inhabitants of the city of Guayaquil, for theirs culture and enrichment, the same that has been going on taken into account several factors like processes of culturization and social changes, with the result of different ways of living reflected in the adopted values of a society that is not the one we know and lives. There for an investigation has been done to prove that is necessary to stand out and revalue the custom of the population that will be achieved with the implementation of unpublished events under the control of at schedule based on the art and culture of the city of Guayaquil. This study shows through a survey that the culture programs established nowadays, do not have a massive diffusion and promotion system, and events that are headed to rescue the identity of the people of Guayaquil. Starting for this point at propose of new events conduced a helped by entities relates to tourism and the city culture development has been done.
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VALORES, COSTUMBRES, TRADICIONES, DIFUSION, EVENTOS