Propuesta de servicio de transporte personalizado para adultos mayores dentro y fuera de Guayaquil
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Un mercado todavía no explotado adecuadamente en el Ecuador es el del campo de servicios especializados para el segmento de adultos mayores o de la tercera edad, que se refiere específicamente a aquellos ciudadanos que tienen 65 o más años de edad. Este segmento presenta una densidad poblacional ascendente, que de acuerdo a fuentes oficiales alcanzan en la ciudad de Guayaquil 136.577 personas. El presente estudio analiza las necesidades insatisfechas de movilización de los adultos mayores de la ciudad de Guayaquil y su área de influencia, quienes a pesar de gozar de todas sus facultades, suelen requerir de cuidados especiales al movilizarse de un sitio a otro; una simple caída para estas personas, deshidratación, olvido en la ingestión de medicamentos prescritos, o lapsos breves de desorientación, pueden acarrear serias consecuencias, por lo tanto, a más de la trasportación, el servicio de supervisión y cuidado personalizado permanente es necesario. Se considera entonces que esta problemática no solo es de mercado sino también social, que afecta la calidad de vida de aquellos que han contribuido con los mejores años de vida a la sociedad. El objetico que se plantea entonces es el de determinar la factibilidad para la propuesta de servicio de transporte personalizado para adultos mayores en la ciudad de Guayaquil y sus áreas de influencia, para facilitar la movilización de este importante segmento demográfico con la supervisión requerida, y para esto se realiza un planteamiento metodológico de tipo exploratorio, en el que se utilizará el método inductivo, deductivo y analítico porque con este se examinarán las variables para conocer qué relación existen entre ellas.
A market that has not yet been adequately exploited in Ecuador is the specialized services field for the elderly or elderly segment, which specifically refers to those citizens who are 65 years of age or older. This segment has an increasing population density, which according to official sources reach 136,577 people in the city of Guayaquil. The present study analyzes the unmet need for mobilization of older adults in the city of Guayaquil and its area of influence, who, despite enjoying all their faculties, usually require special care when moving from one place to another; A simple drop for these people, dehydration, forgetfulness in the ingestion of prescribed medications, or brief periods of disorientation, can lead to serious consequences, therefore, to more than transportation, supervision service and permanent personal care is necessary. It is considered that this problem is not only market but also social, which affects the quality of life of those who have contributed the best years of life to society. The objective is then to determine the feasibility of the proposal for a personalized transportation service for older adults in the city of Guayaquil and its areas of influence to facilitate the mobilization of this important demographic segment with the required supervision and This is done a methodological approach of exploratory type, in which the inductive, deductive and analytical method will be used because with this will examine the variables to know what relationship exist between them.
A market that has not yet been adequately exploited in Ecuador is the specialized services field for the elderly or elderly segment, which specifically refers to those citizens who are 65 years of age or older. This segment has an increasing population density, which according to official sources reach 136,577 people in the city of Guayaquil. The present study analyzes the unmet need for mobilization of older adults in the city of Guayaquil and its area of influence, who, despite enjoying all their faculties, usually require special care when moving from one place to another; A simple drop for these people, dehydration, forgetfulness in the ingestion of prescribed medications, or brief periods of disorientation, can lead to serious consequences, therefore, to more than transportation, supervision service and permanent personal care is necessary. It is considered that this problem is not only market but also social, which affects the quality of life of those who have contributed the best years of life to society. The objective is then to determine the feasibility of the proposal for a personalized transportation service for older adults in the city of Guayaquil and its areas of influence to facilitate the mobilization of this important demographic segment with the required supervision and This is done a methodological approach of exploratory type, in which the inductive, deductive and analytical method will be used because with this will examine the variables to know what relationship exist between them.
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TRANSPORTE PARA ADULTOS MAYORES, DESARROLLO LOCAL, EMPRENDIMIENTO, SOCIOECONOMICO, SUSTENTABLE