Determinación de una campaña de concientización sobre el calentamiento global con la creación de un programa televisivo
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2012-08
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Universidad de Guayaquil. Facultad de Comunicación Social
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La propuesta expuesta tiene la finalidad de crear conciencia en cada persona que desee evitar la contaminación ambiental, mejorar el ecosistema, disminuir los riesgos a causa del Calentamiento Global, prevencionesy otros eventos que afectan al planeta tierra,los mismos que son mencionados por los medios de comunicación de una manera no frecuente, percibiéndose como un desinterés por parte de agente emisor y receptor, razón por la cual se espera que, mediante la determinación de una comunicación efectiva del mensaje aplicando teorías adecuadas, se muestre como captar la atención a los temas presentados respecto al medio ambiente y la crisis actual, como las amenazas que se presentan, el ataque a la capa de ozono, y los desconocimientos que tienen los habitantes del país y del mundo, por lo cual se propone desarrollar un programa televisivo llamado “Buen Día Mundo”, que permite hacer conciencia, mostrando lo que puede causar la contaminación acelerada que existe a nivel mundial, comunicando de una manera globalizada, es decir presentar noticias no solo nacionales del tema a tratar, sino también acontecimientos relacionados con otros países afectados, de esta manera mantener comunicado al público objetivo, logrando crecer en sintonía, formando parte de la rutina de este televidente en los horarios televisados, difusión de los prácticos consejos entre otras actividades, creando un seguimiento, lo que generará mayor ranking y captación de una parte de la población ecuatoriana. Para realizar la toma de decisiones en cuanto a la puesta en marcha del programa, recolectando información por medio de la investigación de mercado con un diseño exploratorio, mediante una encuesta aleatoria, que ayude a determinar el canal, la hora y el día que se debería subir el programa diseñando una imagen diferenciadora y llame la atención del televidente y a su vez informar de manera clara, precisa con impacto ambiental.
The above proposal is intended to create awareness in every person wishing to avoid environmental pollution, improve the ecosystem, reduce risks due to Global Warming, prevencionesy other events affecting the planet earth, the same as are mentioned by the media communication in a rare way, perceived as a lack of interest by issuing agent and receiver, which is why it is expected that, by determining an effective communication mensajeaplicando adequate theories, it appears as attract attention to the issues raised regarding the environment and the current crisis, and threats that arise, attack the ozone layer, and the unknowns of the inhabitants of the country and the world, which aims to develop a TV show called "Good Day world" which allows consciousness, showing what can cause rapid contamination that exists worldwide, communicating in a global way, that is present not only national news topic, but also related to other countries affected events, this way to keep connected to the target audience, managing to grow in line as part of the routine of this viewer at times televised broadcast of the practical advice among other activities, creating a track, which will generate higher rankings and capture a portion of the Ecuadorian population. To make decisions regarding the implementation of the program, collecting information through market research with an exploratory design, using a random survey to help determine the channel, time and day that should upload designing a distinctive image and draw the attention of viewers and in turn inform a clear, accurate environmental impact program.
The above proposal is intended to create awareness in every person wishing to avoid environmental pollution, improve the ecosystem, reduce risks due to Global Warming, prevencionesy other events affecting the planet earth, the same as are mentioned by the media communication in a rare way, perceived as a lack of interest by issuing agent and receiver, which is why it is expected that, by determining an effective communication mensajeaplicando adequate theories, it appears as attract attention to the issues raised regarding the environment and the current crisis, and threats that arise, attack the ozone layer, and the unknowns of the inhabitants of the country and the world, which aims to develop a TV show called "Good Day world" which allows consciousness, showing what can cause rapid contamination that exists worldwide, communicating in a global way, that is present not only national news topic, but also related to other countries affected events, this way to keep connected to the target audience, managing to grow in line as part of the routine of this viewer at times televised broadcast of the practical advice among other activities, creating a track, which will generate higher rankings and capture a portion of the Ecuadorian population. To make decisions regarding the implementation of the program, collecting information through market research with an exploratory design, using a random survey to help determine the channel, time and day that should upload designing a distinctive image and draw the attention of viewers and in turn inform a clear, accurate environmental impact program.
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CONTAMINACION, CONTAMINACION AMBIENTAL, COMUNICACION EFECTIVA