Plan de negocio para la creación del salón de belleza “Essence” en la Cabecera Parroquial de la Isla Puná de la provincia del Guayas
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En el presente proyecto se puede observar los procedimientos para la creación de un salón de belleza en la isla Puná de la provincia de Guayas, un emprendimiento que nace de la necesidad de un lugar que brinde servicios de spa y peluquería a la vez. Además, Ecuador es un país lleno de emprendimientos por necesidad y la principal es el porcentaje 4,4% de desempleo según estadísticas del INEC. Es por ello, lo que se pretende lograr mediante la implementación de esta idea de negocio es generar una nueva fuente de empleo y satisfacer las necesidades del sector. Para el desarrollo de este trabajo ha sido importante analizar cada aspecto a plantear y cada paso a seguir, para así lograr tomar decisiones adecuadas. Los servicios que brindará el negocio son: peluquería, tratamientos faciales, tratamientos corporales y depilaciones. Este salón se ubicará en la parte céntrica de la Isla Puná, lugar rodeado de negocios y acogedor para crear lazos con los clientes. Mediante las encuestas realizadas a los moradores de la Cabecera Parroquial de la Isla Puná se determinó que el 97% de las personas estarían dispuestas a adquirir los servicios de un nuevo salón de belleza en el sector. Por último, se detalla en la propuesta del plan de negocio las estrategias de ventas y comunicación, la parte administrativa y financiera reflejando así la viabilidad del proyecto.
In this project we can observe the procedures for the creation of a beauty salon on the Isla Puná of the provincia del Guayas, an undertaking that arises from the need for a place that provides spa and hairdressing services at the same time. In addition, Ecuador is a country full of undertakings by necessity and the main one is the 4.4% unemployment according to INEC statistics. It’s for this reason, what is intended to achieve through the implementation of this business idea is to generate a new source of employment and meet the needs of the sector. For the development of this work has been important to analyze each aspect to be raised and each step to follow, in order to make appropriate decisions. The services that the business will provide are: hairdressing, facials, body treatments and waxing. This salon is located in the central part of Puná Island, a place surrounded by businesses and cozy to create ties with customers. Through surveys carried out on the residents of the Cabecera Parroquial de la Isla Puná, it was determined that 97% of the people would be willing to acquire the services of a new beauty salon in the sector. Finally, the sales and communication strategies, the administrative and financial part reflecting the viability of the project are detailed in the business plan proposal.
In this project we can observe the procedures for the creation of a beauty salon on the Isla Puná of the provincia del Guayas, an undertaking that arises from the need for a place that provides spa and hairdressing services at the same time. In addition, Ecuador is a country full of undertakings by necessity and the main one is the 4.4% unemployment according to INEC statistics. It’s for this reason, what is intended to achieve through the implementation of this business idea is to generate a new source of employment and meet the needs of the sector. For the development of this work has been important to analyze each aspect to be raised and each step to follow, in order to make appropriate decisions. The services that the business will provide are: hairdressing, facials, body treatments and waxing. This salon is located in the central part of Puná Island, a place surrounded by businesses and cozy to create ties with customers. Through surveys carried out on the residents of the Cabecera Parroquial de la Isla Puná, it was determined that 97% of the people would be willing to acquire the services of a new beauty salon in the sector. Finally, the sales and communication strategies, the administrative and financial part reflecting the viability of the project are detailed in the business plan proposal.
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EMPRENDIMIENTO, BELLEZA, DESEMPLEO, SERVICIO