Desarrollo de un plan negocio para una microempresa “Autoperno”, dedicada a la venta de repuestos y lubricantes para vehículos, ubicado en la autopista terminal pascuales, en la ciudad de Guayaquil
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Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El mercado automotriz en el Ecuador aumenta cada vez su demanda, y a su vez exige de establecimientos completos que ayuden a brindar un servicio de calidad, resaltando que los vehículos que circulan constante mente en la ciudad deben realizar mantenimiento de rutina que están en obligación los propietarios de los mismo, para prevenir accidentes y fallas que presentan por falta de chequeos, el poco uso de tecnología de punta en la competencia de talleres automotriz hace que el servicio demore en los diagnósticos en chequeo de vehículos, ante esta problemática Autoperno busca implementar servicios en la venta de Repuestos, servicio de Mecánica automotriz y Electromecánica, alcanzando así brindad mayor satisfacción a su cartera de cliente actual bajo normas de calidad en atención y servicio percibido por sus clientes potenciales, logrando así ayudar con el crecimiento empresarial que busca generar mayor fuentes de empleo que mejora a la economía del país.
The automotive market in Ecuador increases its demand every time, and at the same time demands of complete establishments that help to provide a quality service, highlighting that the vehicles that circulate constantly in the city must carry out routine maintenance that the owners are obliged of the same, to prevent accidents and failures that present for lack of checks, the little use of cutting-edge technology in the automotive workshops competition causes the service to delay in the diagnostics in vehicle check-up, before this problematic Autoperno seeks to implement services in the sale of spare parts, automotive mechanics and electromechanical service, thus achieving greater satisfaction to its current client portfolio under quality standards in attention and service perceived by its potential customers, thus helping with business growth that seeks to generate greater sources of employment that improves the country's economy.
The automotive market in Ecuador increases its demand every time, and at the same time demands of complete establishments that help to provide a quality service, highlighting that the vehicles that circulate constantly in the city must carry out routine maintenance that the owners are obliged of the same, to prevent accidents and failures that present for lack of checks, the little use of cutting-edge technology in the automotive workshops competition causes the service to delay in the diagnostics in vehicle check-up, before this problematic Autoperno seeks to implement services in the sale of spare parts, automotive mechanics and electromechanical service, thus achieving greater satisfaction to its current client portfolio under quality standards in attention and service perceived by its potential customers, thus helping with business growth that seeks to generate greater sources of employment that improves the country's economy.
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PLAN, NEGOCIO, DESARROLLO, AUTOPERNO