La comunicación persuasiva se los vendedores de ropa femenina en la bahía, y su incidencia en la recepción de los clientes en Guayaquil, 2020.
Fecha
2020-10
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Esta investigación analizará la comunicación persuasiva empleada por los vendedores
de ropa femenina de La Bahía de la ciudad de Guayaquil y la incidencia que ésta tiene en la
recepción de los clientes. Al diagnosticar el impacto de las técnicas empleadas a través de la
investigación no experimental, predictivo y se utilizaran técnicas cuantitativas, además de
entrevistas a expertos en el tema y encuestas realizadas al objeto de investigación en referencia
a la población de estudio cuya finalidad es la de mejorar el proceso comunicativo de los
comerciantes, tanto formales como informales, entendiendo que esta comunicación está
determinada por la interacción cultural e ideológica que se manifiesta durante este intercambio.
A razón de esto, se ofrecen talleres comunicacionales y didácticos dirigidos para los
vendedores de La Bahía para que adquieran conocimientos y técnicas comunicacionales que
garanticen una buena atención, sin perder la esencia de este emblemático sector comercial.
This research deals with the persuasive communication used by the sellers of women's clothing on the market La Bahía in Guayaquil city and its impact on the customers´ reception. In this research were used non-experimental, predictive and quantitative techniques, in addition there were interviews with experts of the subject and surveys were carried out concerning to the object of research. In reference to the study of the population, which purpose is to improve the communication process of merchants in both formal and informal way, was the understanding that this communication is determined by the cultural and ideological interaction which were manifested during this exchange. In this communicational and educational workshop for sellers were proposed in order to acquire knowledge and communication techniques that guarantee good service, without losing the essence of this emblematic commercial sector
This research deals with the persuasive communication used by the sellers of women's clothing on the market La Bahía in Guayaquil city and its impact on the customers´ reception. In this research were used non-experimental, predictive and quantitative techniques, in addition there were interviews with experts of the subject and surveys were carried out concerning to the object of research. In reference to the study of the population, which purpose is to improve the communication process of merchants in both formal and informal way, was the understanding that this communication is determined by the cultural and ideological interaction which were manifested during this exchange. In this communicational and educational workshop for sellers were proposed in order to acquire knowledge and communication techniques that guarantee good service, without losing the essence of this emblematic commercial sector
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COMUNICACIÓN PERSUASIVA, INTERACCIÓN CULTURAL, INTERACCIÓN IDEOLÓGICA
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