Diseño de un plan de exportación de fibras de abacá al mercado de indonesia
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Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El proyecto de investigación se titula “Diseño de un Plan de Exportación de las fibras de abacá al mercado de Indonesia” par esto se tomó en consideración el sector de los productos no tradicionales, los cuales han incrementado las exportaciones al ingresar a nuevos mercados durante los últimos años. Este diseño de plan de exportación se realizó con la finalidad de que nuevos exportadores del sector abacalero conozcan información acerca de aspectos y exigencias del mercado y que sean reconocidos a nivel mundial.
La investigación contiene cuatro capítulos, el primer capítulo se refiere al planteamiento del problema donde se describen causas y efectos de las problemáticas que tienen los productores y exportadores respecto a procesos logísticos y aduaneros del mercado.
El segundo capítulo explica el marco referencial, aquí se muestran los antecedentes teóricos relacionados con las variables citadas en la hipótesis, también se precisan aspectos concernientes al producto mencionado y al mercado al que se va a exportar.
En el tercer capítulo se determina la metodología utilizada, el tipo de investigación instrumentos que se han implementado para recoger datos, en el caso de nuestro proyecto las encuestas.
Par concluir, el cuarto capítulo especifica el estudio del mercado y del consumidor; se establece el envase, empaque y embalaje de la fibra de abacá; engloba el desarrollo del análisis financiero evidenciando inversión inicial, costos y gastos, cálculos del VAN, TIR y PAYBACK que justificarán la factibilidad del proyecto.
The research project is entitled "Design of an export plan for abacch fibers to the Indonesian market" pair this was taken into consideration the sector of non-traditional products, which have increased exports when entering new markets during the last years. This export plan design was carried out with the purpose that new exporters of the abacch sector know information about market aspects and demands and are recognized worldwide. The investigation contains four chapters, the first chapter refers to the approach of the problem where causes and effects of the problems that producers and exporters have regarding logistics and customs market processes are described. The second chapter explains the reference framework, here the theoretical history related to the variables cited in the hypothesis are shown, aspects concerning the aforementioned product and the market to which it will be exported are also required. In the third chapter the methodology used is determined, the type of investigation instruments that have been implemented to collect data, in the case of our project surveys. Conclude, the fourth chapter specifies the study of the market and the consumer; the packaging, packaging, and packing of the abaca fiber is established; It encompasses the development of financial analysis by showing initial investment, costs and expenses, van calculations, TIR and PAYBACK that will justify the feasibility of the project.
The research project is entitled "Design of an export plan for abacch fibers to the Indonesian market" pair this was taken into consideration the sector of non-traditional products, which have increased exports when entering new markets during the last years. This export plan design was carried out with the purpose that new exporters of the abacch sector know information about market aspects and demands and are recognized worldwide. The investigation contains four chapters, the first chapter refers to the approach of the problem where causes and effects of the problems that producers and exporters have regarding logistics and customs market processes are described. The second chapter explains the reference framework, here the theoretical history related to the variables cited in the hypothesis are shown, aspects concerning the aforementioned product and the market to which it will be exported are also required. In the third chapter the methodology used is determined, the type of investigation instruments that have been implemented to collect data, in the case of our project surveys. Conclude, the fourth chapter specifies the study of the market and the consumer; the packaging, packaging, and packing of the abaca fiber is established; It encompasses the development of financial analysis by showing initial investment, costs and expenses, van calculations, TIR and PAYBACK that will justify the feasibility of the project.
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DISEÑO DE EXPORTACIÓN, FIBRA, ABACÁ, VIABILIDAD, ANÁLISIS FINANCIERO
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APA