Desarrollo de estrategias financieras para mejorar la liquidez y rentabilidad de la empresa SERCOMPETROL S.A.
Cargando...
Fecha
2025-02
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La presente investigación tuvo como objetivo general desarrollar estrategias financieras para mejorar la liquidez y rentabilidad de la empresa “SERCOMPETROL S.A.” con el fin de contribuir en la mejora de aspectos clave dentro de sus procesos internos, para que sean más efectivos sus procesos de crédito y cobranza, reducir sus gastos financieros y establecer un mayor control en el manejo de sus costos y gastos para la fijación de precios. Por medio de la aplicación de un estudio con diseño no experimental y enfoque mixto de un alcance descriptivo y método deductivo, se aplicaron herramientas de recolección de datos como las entrevistas, generando resultados enfocado para conocer la situación actual de la entidad y delimitar la aplicación de estrategias como la emisión de bonos para minimizar el uso de financiamiento externo a través de préstamos, una metodología efectiva para establecer precios y establecimiento de políticas para mejorar los procesos de crédito y cobranza. Con ello, se concluye que la aplicación de estrategias financieras permite que los niveles de liquidez y rentabilidad mejoren, optimizando recursos y mejorando el desempeño de áreas clave como la gestión de cobranza y el financiamiento de la entidad.
The general objective of this research was to develop financial strategies to improve the liquidity and profitability of the company “SERCOMPETROL S.A.” in order to contribute to the improvement of key aspects within its internal processes, so that its credit and collection processes are more effective, reduce its financial expenses and establish greater control in the management of its costs and expenses for setting prices. Through the application of a study with a non-experimental design and a mixed approach of a descriptive scope and deductive method, data collection tools such as interviews were applied, generating results focused on knowing the current situation of the entity and delimiting the application of strategies such as the issuance of bonds to minimize the use of external financing through loans, an effective methodology to establish prices and establishment of policies to improve credit and collection processes. With this, it is concluded that the application of financial strategies allows the levels of liquidity and profitability to improve, optimizing resources and improving the performance of key areas such as collection management and the financing of the entity.
The general objective of this research was to develop financial strategies to improve the liquidity and profitability of the company “SERCOMPETROL S.A.” in order to contribute to the improvement of key aspects within its internal processes, so that its credit and collection processes are more effective, reduce its financial expenses and establish greater control in the management of its costs and expenses for setting prices. Through the application of a study with a non-experimental design and a mixed approach of a descriptive scope and deductive method, data collection tools such as interviews were applied, generating results focused on knowing the current situation of the entity and delimiting the application of strategies such as the issuance of bonds to minimize the use of external financing through loans, an effective methodology to establish prices and establishment of policies to improve credit and collection processes. With this, it is concluded that the application of financial strategies allows the levels of liquidity and profitability to improve, optimizing resources and improving the performance of key areas such as collection management and the financing of the entity.
Descripción
pdf
Palabras clave
ESTRATEGIAS FINANCIERAS, RENTABILIDAD, LIQUIDEZ, FIJACIÓN DE PRECIOS