Análisis de factibilidad para creación de microempresa AEROFIT de calzado deportivo al norte de Guayaquil.
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Fecha
2025
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
Esta tesis se centra en el desarrollo de un Plan de Negocio para la creación de una microempresa de calzado deportivo denominada Aerofit, ubicada en el norte de Guayaquil. El objetivo principal es evaluar la viabilidad financiera y estratégica del proyecto mediante un análisis detallado del mercado, la competencia y las necesidades del consumidor local. La investigación incluye un estudio de mercado que revela una fuerte demanda de calzado deportivo de alta calidad a precios competitivos, con una preferencia notable por marcas internacionales. El estudio técnico detalla los requisitos operativos y logísticos necesarios para iniciar y mantener la microempresa, incluyendo la inversión en maquinaria, infraestructura y materia prima. Desde una perspectiva económica, se presenta un plan financiero que abarca la estimación de costos iniciales, proyecciones de ingresos y estrategias de manejo del capital de trabajo. El análisis concluye que, con una adecuada planificación y gestión financiera, Aerofit puede lograr una rentabilidad sostenible a mediano plazo. Las recomendaciones incluyen enfocar la estrategia en la diferenciación de producto, desarrollar un plan de marketing robusto y mantener un control riguroso de los costos. Además, se sugiere explorar diversas fuentes de financiamiento y adaptar la oferta a las tendencias del mercado. La tesis destaca la importancia de una planificación integral para asegurar el éxito y crecimiento de la microempresa en un mercado competitivo.
This thesis focuses on the development of a Business Plan for the creation of a microenterprise named Aerofit, dedicated to sports footwear, located in northern Guayaquil. The primary objective is to assess the financial and strategic viability of the project through a detailed market analysis, competition review, and local consumer needs. The research includes a market study that reveals a strong demand for high- quality sports footwear at competitive prices, with a notable preference for international brands. The technical study outlines the operational and logistical requirements needed to start and maintain the microenterprise, including investments in machinery, infrastructure, and raw materials. From an economic perspective, a financial plan is presented that covers initial cost estimations, income projections, and capital management strategies. The analysis concludes that with proper planning and financial management, Aerofit can achieve sustainable profitability in the medium term. Recommendations include focusing on product differentiation, developing a robust marketing plan, and maintaining strict cost control. Additionally, exploring various financing sources and adapting the product offering to market trends are suggested. The thesis emphasizes the importance of comprehensive planning to ensure the success and growth of the microenterprise in a competitive market.
This thesis focuses on the development of a Business Plan for the creation of a microenterprise named Aerofit, dedicated to sports footwear, located in northern Guayaquil. The primary objective is to assess the financial and strategic viability of the project through a detailed market analysis, competition review, and local consumer needs. The research includes a market study that reveals a strong demand for high- quality sports footwear at competitive prices, with a notable preference for international brands. The technical study outlines the operational and logistical requirements needed to start and maintain the microenterprise, including investments in machinery, infrastructure, and raw materials. From an economic perspective, a financial plan is presented that covers initial cost estimations, income projections, and capital management strategies. The analysis concludes that with proper planning and financial management, Aerofit can achieve sustainable profitability in the medium term. Recommendations include focusing on product differentiation, developing a robust marketing plan, and maintaining strict cost control. Additionally, exploring various financing sources and adapting the product offering to market trends are suggested. The thesis emphasizes the importance of comprehensive planning to ensure the success and growth of the microenterprise in a competitive market.
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TENDENCIA, CRECIMIENTO, PLANIFICACIÓN, FINANZAS, COSTOS.