Propuesta tecnológica de una aplicación Móvil para la getón de toma de pedidos en " FRUTI CAFÉ" en la Ciudad de Guayaquil
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Las aplicaciones móviles son una herramienta habitual para los compradores que
quieren acceder a información de la marca, empresa o negocio con solo tener un
dispositivo móvil, mediante esta herramienta las empresas pueden mostrar sus productos,
servicios, novedades, promociones y mejorar la experiencia del usuario.
Fruti Café es un negocio local ubicado en la ciudad de Guayaquil que se caracteriza por
la personalización de sanduches, colegas del dueño del negocio realizan pedido vía
mensaje de texto y estos son mínimos debido que pocas personas conocen el número
telefónico, por ese motivo se ha buscado una alternativa que contribuya ese punto.
Por lo expuesto en líneas precedentes se propone desarrollar una herramienta
tecnológica viable, una aplicación móvil que permite realizar pedidos a domicilio y
promocionar sus productos; las apps generan fidelización con los clientes y permite
retenerlos. La plataforma Android es la escogida para el desarrollo de la aplicación debido
a que es el sistema operativo más usado a nivel mundial en la plataforma móvil.
Durante el desarrollo del proyecto en el análisis de las encuestas se permitió validar el
impacto positivo y persuasivo hacia los clientes con la aplicación móvil y la investigación
aplicada al presente trabajo de titulación está dirigida hacia un enfoque cuantitativo, por
consiguiente se examinara los datos de manera numérica y encaminado a una investigación
de tipo descriptiva, al analizar los ambientes de factibilidad, se determina que es un
proyecto factible para Fruti Café así este negocio de emprendimiento contara con presencia móvil y brindara un mejor servicio de atención al cliente.
Nowadays, the efficiency of a service is measured by the quality of care provided to the client, for that the establishments implement resources that satisfy the demands of the consumer. Mobile applications are a common tool for buyers who want access to brand, business or business information with just a mobile device, through this tool, companies can display their products, services, novelty, promotions and improve the user experience. Fruti Café is a local business located in the city of Guayaquil that is characterized by the personalization of sandwiches, colleagues of the business owner make request via text message and these are minimal because few people know the telephone number, for that reason has been sought an alternative that contributes that question. As explained in previous lines, it is proposed to develop a viable technological tool, a mobile application that allows home orders and promote their products; the apps generate loyalty with customers and allow them to retain them. The Android platform is chosen for the development of the application because it is the most widely used operating system worldwide in the mobile platform. During the development of the project in the analysis of the surveys allowed to validate the positive and persuasive impact to the clients with the mobile application and the applied research to the present titling work is directed towards a quantitative approach therefore the data will be examined in a way numerical and directed to a research of descriptive type, when analyzing the feasibility environments, it is determined that it is a feasible project for Fruti Café so this business of entrepreneurship will have a mobile presence and provide a better customer service.
Nowadays, the efficiency of a service is measured by the quality of care provided to the client, for that the establishments implement resources that satisfy the demands of the consumer. Mobile applications are a common tool for buyers who want access to brand, business or business information with just a mobile device, through this tool, companies can display their products, services, novelty, promotions and improve the user experience. Fruti Café is a local business located in the city of Guayaquil that is characterized by the personalization of sandwiches, colleagues of the business owner make request via text message and these are minimal because few people know the telephone number, for that reason has been sought an alternative that contributes that question. As explained in previous lines, it is proposed to develop a viable technological tool, a mobile application that allows home orders and promote their products; the apps generate loyalty with customers and allow them to retain them. The Android platform is chosen for the development of the application because it is the most widely used operating system worldwide in the mobile platform. During the development of the project in the analysis of the surveys allowed to validate the positive and persuasive impact to the clients with the mobile application and the applied research to the present titling work is directed towards a quantitative approach therefore the data will be examined in a way numerical and directed to a research of descriptive type, when analyzing the feasibility environments, it is determined that it is a feasible project for Fruti Café so this business of entrepreneurship will have a mobile presence and provide a better customer service.