Estudio Exploratorio de uso de E MARKETING como estrategia de negocio para las Empresas de alquiler y mantenimiento de montacargas: caso FREE SERVICE S.A
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Fecha
2016
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Universidad Estatal de Guayaquil Facultad de Ciencias Administrativas
Resumen
Proyecto de investigación denominado estudio exploratorio del uso de E
marketing como estrategia de negocio para las empresas de alquiler y
mantenimiento de montacargas: Caso Free Service S:A. Free Service es un
negocio ubicado al norte de la ciudad de Guayaquil dedicado a ofrecer este
tipo de servicio.
Se pudieron evidenciar algunos problemas en el negocio en donde la
problemática principal, es que no se da a conocer de una manera correcta
ante sus clientes, lo que no le permite cubrir la demanda de este servicio,
existente en el mercado actual
Se muestra algunas de las causas que provocan el problema en el
negocio, en donde se puede mencionar como una de las causas principales,
la ausencia de una estrategia para poder llegar a los clientes que requieren
el servicio de alquiler y reparación de montacargas.
Para conocer el efecto de que causa este problema en el sector de
montacargas, se realizaron algunas encuestas tanto a clientes que requieren
el servicio de montacargas como también a las empresas proveedoras de
este servicio.
Al analizar los resultados de estas encuestas se pudo evidenciar que
existe un mercado el cual no ah sido cubierto en su totalidad, por lo cual se
presentaron algunas recomendaciones para atraer a dichos clientes
mediante los medios tecnológicos actuales.
Conociendo el impacto que está teniendo la tecnología, basamos nuestras recomendaciones hacia la propuesta web, para que así se pueda tener una
mayor captación de clientes de una manera más rápida y efectiva.
Research project called exploratory study of the use of E marketing and business strategy for companies to hire and maintenance of hoists: Free Service Case S: A. Free Service is a business located north of the city of Guayaquil dedicated to providing this type of service. They could show some problems in the business where the main problem is not disclosed in a correct manner to its customers, which does not allow you to cover the demand for this service, existing in the current market some of the causes of the problem in the business, where can be mentioned as one of the main causes, the absence of a strategy to reach customers who require rental service Hoists shown. To determine the effect of causing this problem in the forklift industry, some surveys were made both to customers who require service of forklifts as well as the companies providing this service. In analyzing the results of these surveys was evident that a market which ah not been covered in full there, so some recommendations to attract those customers through existing technological means were presented. Knowing the impact it is having technology, we base our recommendations to the web proposal, so that you can have greater customer acquisition more quickly and effectively.
Research project called exploratory study of the use of E marketing and business strategy for companies to hire and maintenance of hoists: Free Service Case S: A. Free Service is a business located north of the city of Guayaquil dedicated to providing this type of service. They could show some problems in the business where the main problem is not disclosed in a correct manner to its customers, which does not allow you to cover the demand for this service, existing in the current market some of the causes of the problem in the business, where can be mentioned as one of the main causes, the absence of a strategy to reach customers who require rental service Hoists shown. To determine the effect of causing this problem in the forklift industry, some surveys were made both to customers who require service of forklifts as well as the companies providing this service. In analyzing the results of these surveys was evident that a market which ah not been covered in full there, so some recommendations to attract those customers through existing technological means were presented. Knowing the impact it is having technology, we base our recommendations to the web proposal, so that you can have greater customer acquisition more quickly and effectively.
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MONTACARGAS, PAGINA WEB, E MARKETING