ANÁLISIS DE LA COMPETITIVIDAD DE LAS PEQUEÑAS IMPRENTAS EN EL SECTOR DE LA PARROQUIA SUCRE DE LA CIUDAD DE GUAYAQUIL
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2017-08
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Este presente proyecto de investigación se desarrolla con el fin de
elaborar estrategias de campañas publicitarias en las pequeñas imprentas
del sector de la parroquia Sucre de la ciudad de Guayaquil para
incrementar el nivel de competitividad y productividad de dichas imprentas,
ya que se evidencia la carencia de la misma, produciendo así la falta de
conocimiento de las imprentas en los clientes y la comunidad en general.
En lo concerniente a la carencia de estrategias de campañas publicitarias
en las imprentas del sector de la parroquia Sucre de la ciudad de Guayaquil
en el presente proyecto el principal objetivo es la difusión publicitaria
mediante flyers, afiches, artículos publicitarios, redes sociales, y demás
materiales de difusión para promover los diferentes productos y servicios
que ofrecen las pequeñas imprentas en dicho sector. La implementación de
las estrategias publicitarias aplicadas a las imprentas del sector de la
parroquia Sucre de la ciudad de Guayaquil permitirá atraer e impulsar a los
clientes para que realicen la compra en las imprentas de dicho sector y
posteriormente su fidelización. También proporcionara un posicionamiento
más favorable en el mercado de la impresión e incrementara el desarrollo
de la productividad de las imprentas en dicho sector de la parroquia Sucre
de la ciudad de Guayaquil. La presente propuesta está basada en la
implementación de las campañas publicitarias en las imprentas del sector
de la parroquia Sucre de la ciudad de Guayaquil lo que permitirá aumentar
el nivel de afluencia de clientes y logrará un mejor rendimiento en las
imprentas.
This research project is developed with the purpose of elaborating strategies of advertising campaigns in the small presses of the sector of the parish of Sucre of the city of Guayaquil to increase the level of competitiveness and productivity of these printing presses, since evidences the lack of The same, thus producing the lack of knowledge of the printing presses in the customers and the community in general Regarding the lack of strategies of advertising campaigns in the presses of the sector of the parish Sucre of the city of Guayaquil in the present project the main objective is the advertising diffusion through flyers, posters, advertising articles, social networks, and other materials To promote the different products and services offered by small print shops in this sector. The implementation of the advertising strategies applied to the printing presses of the sector of the parish of Sucre in the city of Guayaquil will allow to attract and impel the clients to make the purchase in the presses of this sector and later their loyalty. It will also provide a more favorable positioning in the printing market and increase the productivity development of the printing presses in this sector of the parish of Sucre in the city of Guayaquil. The present proposal is based on the implementation of advertising campaigns in the printing presses of the sector of the parish of Sucre in the city of Guayaquil, which will allow to increase the level of customer flow and achieve a better performance in the printing presses.
This research project is developed with the purpose of elaborating strategies of advertising campaigns in the small presses of the sector of the parish of Sucre of the city of Guayaquil to increase the level of competitiveness and productivity of these printing presses, since evidences the lack of The same, thus producing the lack of knowledge of the printing presses in the customers and the community in general Regarding the lack of strategies of advertising campaigns in the presses of the sector of the parish Sucre of the city of Guayaquil in the present project the main objective is the advertising diffusion through flyers, posters, advertising articles, social networks, and other materials To promote the different products and services offered by small print shops in this sector. The implementation of the advertising strategies applied to the printing presses of the sector of the parish of Sucre in the city of Guayaquil will allow to attract and impel the clients to make the purchase in the presses of this sector and later their loyalty. It will also provide a more favorable positioning in the printing market and increase the productivity development of the printing presses in this sector of the parish of Sucre in the city of Guayaquil. The present proposal is based on the implementation of advertising campaigns in the printing presses of the sector of the parish of Sucre in the city of Guayaquil, which will allow to increase the level of customer flow and achieve a better performance in the printing presses.
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Palabras clave
IMPLEMENTAR, DISEÑO GRÁFICO, ESTRATEGIAS, COMPETITIVIDAD
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APA