Propuesta de desarrollo de una aplicación móvil para comercio electrónico de la empresa bassil hand tailored S.A. ubicado en la Ciudad de Guayaquil
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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Hoy en día, tres de cada diez personas tienen dispositivos móviles inteligentes y pasan gran parte del día usándolos, lo que ha convertido a las aplicaciones móviles en una técnica para negocios y empresas que quieran vender y hacer marketing por esta vía, convirtiéndola en una manera viable y rápida de poder llegar a los consumidores presentando sus productos o servicios, obteniendo grandes beneficios. Hoy en día brindar un servicio adicional a los clientes ayuda, a que los consumidores cumplan con sus expectativas y satisfagan las necesidades del cliente.
Por ello se ha decidido desarrollar una aplicación móvil que esté al alcance de todos, que sea de fácil manejo y cumpla con las expectativas de los clientes, puesto que hay usuarios que no cuenta con el tiempo suficiente para acudir a la tienda. En el desarrollo del proyecto se permitió realizar un análisis de tipo descriptivo, para verificar el impacto positivo de la aplicación móvil, con los consumidores de la tienda Bassil. La aplicación móvil estará al alcance de todos y será sencilla su utilización, podrá escoger desde un tipo de tela hasta como diseñar sus propios diseños, el producto será entregado a domicilio o el lugar en donde se encuentre el consumidor.
Today, three out of ten people have smart mobile devices and spend much of the day using them, which has turned mobile applications into a technique for businesses and companies that want to sell and market this way, making it a way viable and fast to reach consumers presenting their products or services, obtaining great benefits. Today, providing an additional service to customers helps consumers to meet their expectations and meet customer needs. That is why it has been decided to develop a mobile application that is available to everyone, that is easy to use and meets the expectations of customers, since there are users who do not ditch with enough time to go to the store In the development of the project It was allowed to perform a descriptive analysis, to verify the positive impact of the mobile application, with the consumers of the Bassil store. The mobile application will be available to everyone and its use will be simple, you can choose from one type of fabric to how to design Your own designs, the product will be delivered to your home or the place where the consumer is.
Today, three out of ten people have smart mobile devices and spend much of the day using them, which has turned mobile applications into a technique for businesses and companies that want to sell and market this way, making it a way viable and fast to reach consumers presenting their products or services, obtaining great benefits. Today, providing an additional service to customers helps consumers to meet their expectations and meet customer needs. That is why it has been decided to develop a mobile application that is available to everyone, that is easy to use and meets the expectations of customers, since there are users who do not ditch with enough time to go to the store In the development of the project It was allowed to perform a descriptive analysis, to verify the positive impact of the mobile application, with the consumers of the Bassil store. The mobile application will be available to everyone and its use will be simple, you can choose from one type of fabric to how to design Your own designs, the product will be delivered to your home or the place where the consumer is.
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APLICACIÓN MÓVIL, METODOLOGÍAS, HERRAMIENTAS DE INVESTIGACIÓN, DISPOSITIVOS MÓVILES