ANÁLISIS DE LA PROPUESTA DE VALOR DE HIDROBUSES TURÍSTICOS EN PUERTO LÓPEZ, PROVINCIA DE MANABÍ
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2017-03
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Este estudio tiene como objetivo generar información dirigida a empresas
públicas y privadas, en base a un estudio previo sobre el contexto general
del Clúster Litoral y el estudio de la incursión de un servicio de transporte
especializado para el Parque Nacional Machalilla. El informe se divide en
cinco capítulos.
La primera muestra el planteamiento del problema de investigación; el
segundo expone el marco conceptual sobre el contexto de la situación
actual del clúster litoral y su entorno competitivo en la costa de Manabí,
además de introducir a la propuesta del Servicio de transporte turístico
especializado en el producto turismo verde de playa identificando la
demanda potencial del clúster distinguiendo tres diferentes motivaciones y
modalidades; el tercero menciona la metodología empleada indicando que
el presente estudio de carácter cualitativo - descriptivo ya que pretende
especificar las características y perfiles de los potenciales consumidores
del servicio de transporte turístico especializado, domiciliados en la
Provincia de Manabí, específicamente en el Parque Nacional Machalilla,
por lo que pretende recoger información de manera conjunta sobre las
variables a las que se refiere. El cuarto se analizan los resultados
característicos de los perfiles del turista consumidor, nivel de ingresos y
frecuencia de visitas y concluye con el capítulo cinco con la viabilidad de la
propuesta de buses de turismo especializados para el producto “playa
verde”.
This study aims to generate information for public and private companies, based on a previous study on the general context of Cluster Litoral and the study of the incursion of a specialized transportation service for the Machalilla National Park. The report is divided into five chapters. The first shows the approach of the research problem; The second presents the conceptual framework on the context of the current situation of the coastal cluster and its competitive environment on the coast of Manabí, in addition to introducing the proposal of the tourist transport service specialized in the green beach tourism product, identifying the potential demand of the Cluster distinguishing three different motivations and modalities; The third one mentions the methodology used, indicating that the present qualitative - descriptive study is intended to specify the characteristics and profiles of the potential consumers of the specialized tourist transportation service, domiciled in the Province of Manabí, specifically in the Machalilla National Park. Which aims to collect information on the variables to which it refers. The fourth examines the characteristic results of consumer tourist profiles, income level and frequency of visits and concludes with chapter five with the feasibility of the proposal of specialized tourism buses for the product "green beach".
This study aims to generate information for public and private companies, based on a previous study on the general context of Cluster Litoral and the study of the incursion of a specialized transportation service for the Machalilla National Park. The report is divided into five chapters. The first shows the approach of the research problem; The second presents the conceptual framework on the context of the current situation of the coastal cluster and its competitive environment on the coast of Manabí, in addition to introducing the proposal of the tourist transport service specialized in the green beach tourism product, identifying the potential demand of the Cluster distinguishing three different motivations and modalities; The third one mentions the methodology used, indicating that the present qualitative - descriptive study is intended to specify the characteristics and profiles of the potential consumers of the specialized tourist transportation service, domiciled in the Province of Manabí, specifically in the Machalilla National Park. Which aims to collect information on the variables to which it refers. The fourth examines the characteristic results of consumer tourist profiles, income level and frequency of visits and concludes with chapter five with the feasibility of the proposal of specialized tourism buses for the product "green beach".
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TRANSPORTACIÓN TURÍSTICA, MANABÍ, PARQUE NACIONAL MACHALILLA, TURISMO EXPERIENCIAL, TURISMO, CALIDAD DE SERVICIO, PRODUCTO
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APA