Estudio del impacto de la tecnología de televisión satelital en la comunicación en el cantón salinas para la introducción del servicio de prepago de la Corporación Nacional De Telecomunicaciones CNT E.P.
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2015
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Universidad de Guayaquil
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Considerando que la familia es la base fundamental de la sociedad, la que se considera el punto de partida de la organización social; dinamizadora de los procesos de cambio. Es así que el progreso tecnológico y la comunicación en la familia puede empobrecerse o enriquecerse mediante la exposición de la televisión. Y dado que en el Cantón Salinas no hay variedad de opciones para mantenerse informado ni medios que fomenten la distracción y entretenimiento familiar; se planteó analizar el impacto de la tecnología de televisión satelital en la comunicación en el Cantón Salinas; siendo la propuesta la introducción del servicio de Televisión Satelital prepagada; de la Corporación Nacional de Telecomunicaciones CNT E.P.; empresa que actualmente ofrece planes postpago del servicio de televisión satelital; pero aún no lanza al mercado el servicio prepago; el mismo que es una alternativa para los ciudadanos que no cuentan con planes al alcance de su economía. En esta investigación se analizaron los siguientes factores: 1. El impacto de la televisión satelital, en la comunicación en el Cantón Salinas. 2.- La posibilidad económica de adquirir el servicio de televisión satelital. 3.- El posicionamiento de CNT E.P. en el mercado de televisión satelital. Concluyendo que existe acceso limitado a información actualizada del acontecer nacional e internacional; a películas actuales y programas de entretenimiento, cuando no se cuenta con el servicio de televisión satelital; aspecto importantísimo para el desarrollo humano. Los salinenses no cuentan con posibilidades económicas para contratar el servicio televisión satelital; los planes que se ofrecen actualmente no están al alcance de su economía. En el mercado de la televisión la CNT E.P., en relación a los encuestados cuenta con un posicionamiento competitivo medio. Por lo que con la introducción de un servicio de televisión
Considering the family is the fundamental unit of society, it is considered the starting point of social organization, revitalizing the processes of change. So that technological progress and family communication can be enriched or improved through television exposure. And since in the Salinas Canton had no variety of options to stay informed and media that promote distraction and family entertainment, they proposed to analyze the impact of technology satellite television communication in Salinas Canton, with the proposed introduction of Prepaid service Satellite Television, the National Telecommunications Corporation CNT EP, postpaid plans currently offers satellite television service, but not yet launched the prepaid service, it is an alternative for people who do not have plans at your economy the impact of satellite television, communication in the Canton Salinas: In this research the following factors were analyzed. The economic feasibility of acquiring satellite television service. The positioning of CNT E.P. in the satellite television market. Concluding that: There is limited information on current national and international events, to present films and entertainment programs access, when you do not have satellite television service, a very important aspect for human development. Salinenses don't have economic means to hire the satellite TV service plans offered are not currently available to its economy. In the television market CNT E.P., in relation to the respondents it has a medium competitive positioning. So with the introduction of prepaid television service at low cost the impact of television technology in communication is reduced.
Considering the family is the fundamental unit of society, it is considered the starting point of social organization, revitalizing the processes of change. So that technological progress and family communication can be enriched or improved through television exposure. And since in the Salinas Canton had no variety of options to stay informed and media that promote distraction and family entertainment, they proposed to analyze the impact of technology satellite television communication in Salinas Canton, with the proposed introduction of Prepaid service Satellite Television, the National Telecommunications Corporation CNT EP, postpaid plans currently offers satellite television service, but not yet launched the prepaid service, it is an alternative for people who do not have plans at your economy the impact of satellite television, communication in the Canton Salinas: In this research the following factors were analyzed. The economic feasibility of acquiring satellite television service. The positioning of CNT E.P. in the satellite television market. Concluding that: There is limited information on current national and international events, to present films and entertainment programs access, when you do not have satellite television service, a very important aspect for human development. Salinenses don't have economic means to hire the satellite TV service plans offered are not currently available to its economy. In the television market CNT E.P., in relation to the respondents it has a medium competitive positioning. So with the introduction of prepaid television service at low cost the impact of television technology in communication is reduced.
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PROGRESO TECNOLOGICO, CNT, MEDIOS DE COMUNICACION, INFORMACION