Plan de negocios de la Compañía HEALP.TE@CH "Software de Apoyo para Docentes".
Fecha
2010-05-07
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Licenciatura en Sistemas de Información.
Resumen
La tecnología es una de las áreas de más rápido avance a nivel mundial, y dentro de ella aparece la tendencia clara de usar TI como complemento en cualquier actividad, por ello se realizó el estudio de mercado en el que se determino como mercado objetivo las instituciones educativas. El proyecto para la creación de una microempresa desarrolladora aplicaciones para instituciones educativas enfocado a coadyuvar al docente en el proceso de enseñanza - aprendizaje, Healp.Te@ch C.A., tiene claramente definida la misión, visión y objetivos; así mismo las estrategias a fin de cubrir las debilidades, amenazas y los diversos riesgos que se pueden presentar. A fin de ubicarnos en el mercado educativo se aplicó una encuesta para determinar las necesidades del cliente a fin de realizar un fuerte marketing con visitas constantes promocionado nuestro producto en el sector norte de la ciudad de Guayaquil. Según la información técnica del proyecto el “Software de Apoyo para Docentes” será desarrollado en Visual Estudio 2008 que es un lenguaje compatible con las últimas versiones de Windows, con pantallas de fácil comprensión para el usuario, utilizado un lenguaje claro y comprensible. En el análisis administrativo se definió la estructura organizacional, las funciones, los controles y la capacitación del personal. El estudio financiero donde se definen los costos de arranque, gastos, ingresos, el precio de venta según los gastos operativos y gastos administrativos. El flujo de caja proyectado para cinco años se muestra muy atractivo, ya que muestra el VAN de $15,481.55 lo que supera a la inversión inicial, la misma que se recupera al tercer año y una TIR del 38% lo que nos indica que el proyecto es rentable con un incremento en las ventas del 9%, así mismo se realizó un análisis con incremento del 4% reflejando una TIR del 16% y con incremento del 15% reflejando una TIR del 62%, lo que nos indica que debemos mantener una fuerte promoción y marketing del producto. Los resultados financieros nos indican que el proyecto es rentable y es factible invertir.
Technology is one of the fastest areas of global progress, and within it the clear trend of using IT as a supplement in any activity listed, so the study of market in which it was determined as target market institutions was conducted educational. The project for the creation of a micro-enterprise applications developer focused on educational institutions to assist teachers in the process of teaching - Healp.Te@ch CA, has clearly defined mission, vision and objectives; likewise strategies to cover weaknesses, threats and the various risks that may arise. In order to place ourselves in the education market a survey was conducted to determine customer needs to make a strong marketing with constant visits promoted our product in the northern sector of the city of Guayaquil. According to the technical information of the project "Software Support for Teachers" will be developed in Visual Studio 2008 which is a language compatible with the latest versions of Windows, screens easily understood by the user, use clear and understandable language. In the administrative analyzes the organizational structure, functions, controls and staff training was defined. The financial study where startup costs, expenses, revenues, the sale price is defined as operating expenses and administrative expenses. The projected cash flow for five years is very attractive, as it shows the NPV of $ 15,481.55 which exceeds the initial investment, it is recovered in the third year and an IRR of 38% which indicates that the project is profitable with an increase in sales of 9%, also an analysis with 4% increase reflecting an IRR of 16% and 15% increase reflecting an IRR of 62% was performed, which indicates that we should maintain a strong promotion and marketing of the product. The financial results indicate that the project is profitable and feasible to invest.
Technology is one of the fastest areas of global progress, and within it the clear trend of using IT as a supplement in any activity listed, so the study of market in which it was determined as target market institutions was conducted educational. The project for the creation of a micro-enterprise applications developer focused on educational institutions to assist teachers in the process of teaching - Healp.Te@ch CA, has clearly defined mission, vision and objectives; likewise strategies to cover weaknesses, threats and the various risks that may arise. In order to place ourselves in the education market a survey was conducted to determine customer needs to make a strong marketing with constant visits promoted our product in the northern sector of the city of Guayaquil. According to the technical information of the project "Software Support for Teachers" will be developed in Visual Studio 2008 which is a language compatible with the latest versions of Windows, screens easily understood by the user, use clear and understandable language. In the administrative analyzes the organizational structure, functions, controls and staff training was defined. The financial study where startup costs, expenses, revenues, the sale price is defined as operating expenses and administrative expenses. The projected cash flow for five years is very attractive, as it shows the NPV of $ 15,481.55 which exceeds the initial investment, it is recovered in the third year and an IRR of 38% which indicates that the project is profitable with an increase in sales of 9%, also an analysis with 4% increase reflecting an IRR of 16% and 15% increase reflecting an IRR of 62% was performed, which indicates that we should maintain a strong promotion and marketing of the product. The financial results indicate that the project is profitable and feasible to invest.
Descripción
Este documento contiene archivo en PDF.
Palabras clave
DESARROLLO DE APLICACIONES, INSTITUCIONES EDUCATIVAS, SOFTWARE DE APOYO PARA DOCENTES